{"id":1675470,"date":"2021-12-27T15:56:17","date_gmt":"2021-12-27T23:56:17","guid":{"rendered":"https:\/\/www.retailpro.com\/News\/blog\/?p=1675470"},"modified":"2022-01-24T11:59:52","modified_gmt":"2022-01-24T19:59:52","slug":"nrf-2022-simplifying-the-omnichannel-purchase-journey","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2021\/12\/27\/nrf-2022-simplifying-the-omnichannel-purchase-journey\/","title":{"rendered":"NRF 2022: Simplifying the omnichannel purchase journey"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/NRF2022-email3-blog-MRPthumb.jpg\" alt=\"Woman hands bag of various items of dishes to retailer. Beautiful woman shopping tableware in supermarket. Manager helps a costumer with returns\" class=\"wp-image-1675471\" srcset=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/NRF2022-email3-blog-MRPthumb.jpg 600w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/NRF2022-email3-blog-MRPthumb-300x200.jpg 300w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/NRF2022-email3-blog-MRPthumb-450x300.jpg 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Omnichannel is about making it easy for customers to buy from you, get their products from you, and make returns.<br><br>A shopper\u2019s purchase journey goes through multiple stages and retailers must think through the omnichannel experience at each phase.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>PRODUCT RESEARCH PHASE<\/strong> How do the online and in-store experiences complement each other to help shoppers get a tangible feel for the products they\u2019re exploring?<\/li><li><strong>PRODUCT PURCHASE PHASE<\/strong> How can we best simplify the path to purchase to win more sales and avoid losing customers due to out of stocks or poor experiences?<\/li><li><strong>PRODUCT FULFILLMENT PHASE<\/strong> What are cost-effective ways to get customers what they\u2019ve ordered?<\/li><li><strong>PRODUCT RETURN PHASE<\/strong> How can we streamline the omnichannel returns experience for shoppers?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www4.retailpro.com\/OTcyLUlRSi01MTMAAAGBky4TFRQoTl0pwfx-vx-_4iFC0UpK2xmcD7ORXg5afNFQhkMhTDg-Da7faGilSuhUpIO46RU=\">Request your consultation now ><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 style=\"color: #6f737b;\">Streamline omnichannel orders &amp; fulfillment with Retail Pro Prism<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/HP-POS-kiosk-lux.jpg\" alt=\"POS kiosk with orange\/coral background featuring woman laying down wearing pearls and orange tinted sunglasses\" class=\"wp-image-1675473\" srcset=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/HP-POS-kiosk-lux.jpg 600w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/HP-POS-kiosk-lux-300x200.jpg 300w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/HP-POS-kiosk-lux-450x300.jpg 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Improve efficiency in operations needed to support your omnichannel retail environment for more efficient omnichannel operations.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Connect all points of purchase for efficient order management and fulfillment<\/li><li>Execute on BOPIS and curbside pickup with mobile POS<\/li><li>Keep accurate inventory counts with integrated, affordable <a href=\"https:\/\/www4.retailpro.com\/n\/OTcyLUlRSi01MTMAAAGBky4TFoZQBejtXSrdvR9njax8yLCspO1GybruLg_5EoExTvqgKmLjYGjJoFuWHDqQP11Ba7E=\" target=\"_blank\" rel=\"noreferrer noopener\">RIOT RFID for Retail Pro<\/a><\/li><li>See inventory in the warehouse, in transit, in the back room, or on the sales floor<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www4.retailpro.com\/n\/OTcyLUlRSi01MTMAAAGBky4TFUE3uJ1ENDVFTZNwhbEy_ntYxcP3KfJYuwCI9I4B3i1UBKNPLs3VTfVfkSp-v39aY9o=\" target=\"_blank\" rel=\"noreferrer noopener\">Request your consultation now ><\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.retailpro.com\/include\/eng\/RequestAConsultation\/\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"120\" src=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2022\/01\/2022-postNRF-AD.jpg\" alt=\"\" class=\"wp-image-1675497\" srcset=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2022\/01\/2022-postNRF-AD.jpg 600w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2022\/01\/2022-postNRF-AD-300x60.jpg 300w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2022\/01\/2022-postNRF-AD-500x100.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Omnichannel is about making it easy for customers to buy from you, get their products from you, and make returns. A shopper\u2019s purchase journey goes through multiple stages and retailers must think through the omnichannel experience at each phase. PRODUCT &hellip; <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2021\/12\/27\/nrf-2022-simplifying-the-omnichannel-purchase-journey\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":1675472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188,46,168,45,44,187],"tags":[197,152,92,227],"class_list":["post-1675470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-e-commerce","category-events","category-specialty-retail-industry-trends","category-specialty-retail-management-and-operations","category-unified-commerce","tag-inventory-management","tag-specialty-retail-management-and-operations","tag-omnichannel","tag-order-fulfillment"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Omnichannel is about making it easy for customers to buy from you, get their products from you, and make returns.A shopper\u2019s purchase journey goes through multiple stages and retailers must think through the omnichannel experience at each phase. 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