{"id":1675470,"date":"2021-12-27T15:56:17","date_gmt":"2021-12-27T23:56:17","guid":{"rendered":"https:\/\/www.retailpro.com\/News\/blog\/?p=1675470"},"modified":"2022-01-24T11:59:52","modified_gmt":"2022-01-24T19:59:52","slug":"nrf-2022-simplifying-the-omnichannel-purchase-journey","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2021\/12\/27\/nrf-2022-simplifying-the-omnichannel-purchase-journey\/","title":{"rendered":"NRF 2022: Simplifying the omnichannel purchase journey"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/NRF2022-email3-blog-MRPthumb.jpg\" alt=\"Woman hands bag of various items of dishes to retailer. Beautiful woman shopping tableware in supermarket. Manager helps a costumer with returns\" class=\"wp-image-1675471\" srcset=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/NRF2022-email3-blog-MRPthumb.jpg 600w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/NRF2022-email3-blog-MRPthumb-300x200.jpg 300w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/NRF2022-email3-blog-MRPthumb-450x300.jpg 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Omnichannel is about making it easy for customers to buy from you, get their products from you, and make returns.<br><br>A shopper\u2019s purchase journey goes through multiple stages and retailers must think through the omnichannel experience at each phase.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>PRODUCT RESEARCH PHASE<\/strong> How do the online and in-store experiences complement each other to help shoppers get a tangible feel for the products they\u2019re exploring?<\/li><li><strong>PRODUCT PURCHASE PHASE<\/strong> How can we best simplify the path to purchase to win more sales and avoid losing customers due to out of stocks or poor experiences?<\/li><li><strong>PRODUCT FULFILLMENT PHASE<\/strong> What are cost-effective ways to get customers what they\u2019ve ordered?<\/li><li><strong>PRODUCT RETURN PHASE<\/strong> How can we streamline the omnichannel returns experience for shoppers?<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www4.retailpro.com\/OTcyLUlRSi01MTMAAAGBky4TFRQoTl0pwfx-vx-_4iFC0UpK2xmcD7ORXg5afNFQhkMhTDg-Da7faGilSuhUpIO46RU=\">Request your consultation now ><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 style=\"color: #6f737b;\">Streamline omnichannel orders &amp; fulfillment with Retail Pro Prism<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/HP-POS-kiosk-lux.jpg\" alt=\"POS kiosk with orange\/coral background featuring woman laying down wearing pearls and orange tinted sunglasses\" class=\"wp-image-1675473\" srcset=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/HP-POS-kiosk-lux.jpg 600w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/HP-POS-kiosk-lux-300x200.jpg 300w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2021\/12\/HP-POS-kiosk-lux-450x300.jpg 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Improve efficiency in operations needed to support your omnichannel retail environment for more efficient omnichannel operations.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Connect all points of purchase for efficient order management and fulfillment<\/li><li>Execute on BOPIS and curbside pickup with mobile POS<\/li><li>Keep accurate inventory counts with integrated, affordable <a href=\"https:\/\/www4.retailpro.com\/n\/OTcyLUlRSi01MTMAAAGBky4TFoZQBejtXSrdvR9njax8yLCspO1GybruLg_5EoExTvqgKmLjYGjJoFuWHDqQP11Ba7E=\" target=\"_blank\" rel=\"noreferrer noopener\">RIOT RFID for Retail Pro<\/a><\/li><li>See inventory in the warehouse, in transit, in the back room, or on the sales floor<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www4.retailpro.com\/n\/OTcyLUlRSi01MTMAAAGBky4TFUE3uJ1ENDVFTZNwhbEy_ntYxcP3KfJYuwCI9I4B3i1UBKNPLs3VTfVfkSp-v39aY9o=\" target=\"_blank\" rel=\"noreferrer noopener\">Request your consultation now ><\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.retailpro.com\/include\/eng\/RequestAConsultation\/\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"120\" src=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2022\/01\/2022-postNRF-AD.jpg\" alt=\"\" class=\"wp-image-1675497\" srcset=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2022\/01\/2022-postNRF-AD.jpg 600w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2022\/01\/2022-postNRF-AD-300x60.jpg 300w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2022\/01\/2022-postNRF-AD-500x100.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Omnichannel is about making it easy for customers to buy from you, get their products from you, and make returns. A shopper\u2019s purchase journey goes through multiple stages and retailers must think through the omnichannel experience at each phase. PRODUCT &hellip; <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2021\/12\/27\/nrf-2022-simplifying-the-omnichannel-purchase-journey\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":1675472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188,46,168,45,44,187],"tags":[197,152,92,227],"class_list":["post-1675470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-e-commerce","category-events","category-specialty-retail-industry-trends","category-specialty-retail-management-and-operations","category-unified-commerce","tag-inventory-management","tag-specialty-retail-management-and-operations","tag-omnichannel","tag-order-fulfillment"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1675470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1675470"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1675470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1675472"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1675470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1675470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1675470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}