{"id":1675753,"date":"2023-06-23T18:29:59","date_gmt":"2023-06-24T01:29:59","guid":{"rendered":"https:\/\/www.retailpro.com\/News\/blog\/?p=1675753"},"modified":"2023-06-26T11:16:50","modified_gmt":"2023-06-26T18:16:50","slug":"pop-up-stores-support-an-omnichannel-vision","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2023\/06\/23\/pop-up-stores-support-an-omnichannel-vision\/","title":{"rendered":"Pop-Up Stores Support an Omnichannel Vision"},"content":{"rendered":"\n
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Pop-ups project a fun, trendy and intimate attitude to customers, and for retailers they can function as an integral part of an omnichannel strategy.<\/p>\n\n\n\n

Pop-up stores represent a temporary opportunity for shoppers to take advantage of something new that a brand wants to promote<\/a>. Businesses can also use pop-ups to test out new technology<\/a> before making a larger change in their stores.<\/p>\n\n\n\n

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Pop-Ups creating Omnichannel Buzz<\/h3>\n\n\n\n
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By their very nature, they generate buzz, and that can be parlayed into creating an excitement for a retailer\u2019s other channels: online, mobile and in-store.<\/p>\n\n\n\n

For example, a retailer might incorporate QR codes into a display that leads them to a scavenger hunt via the brand\u2019s app.<\/p>\n\n\n\n

The app might then continue the fun through gamification during the checkout process. Looping in a loyalty or rewards program adds to the positive and interactive customer experience.<\/p>\n\n\n\n

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Pop-Ups and Social Media Incentives<\/h3>\n\n\n\n
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Pop-ups naturally complement social media. The excitement created by suggesting a \u201climited engagement\u201d combined with an engaging atmosphere encourages interaction with customers.<\/p>\n\n\n\n

The result is an experience that social influencers can\u2019t resist. Social engagement generates enthusiasm for the pop-up store, and vice versa.<\/p>\n\n\n\n

Exciting pop-up experiences attract hardcore social media users who can\u2019t help but share how they spent their time interacting with the brand.   And that publicity doesn\u2019t just impact these small satellite shops; once followers see what their favorite influencers are raving about, they\u2019ll start visiting not only the pop-ups but also the brick-and-mortar sites, as well as related websites.<\/p>\n\n\n\n

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Brand Awareness Boost<\/h3>\n\n\n\n
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Brand awareness and connecting with consumers are the two most popular reasons for launching a pop-up.<\/p>\n\n\n\n

Customers have become burnt out from traditional \u201cpush\u201d marketing tactics such as paid ads, and pop-ups offer a fresh take for brands to get attention.<\/p>\n\n\n\n

They encourage customers to not only shop, but also to take part in marketing the brand.<\/p>\n\n\n\n

Pop-ups can pair the physical storefront with digital marketing. They are the springboard for an omnichannel journey.<\/p>\n\n\n\n

Having the right POS platform helps retailers that collect data from new customers they\u2019ve attracted at a pop-up event and parlay them into future loyal customers; the POS data from the event is seamlessly and efficiently integrated with every channel.<\/p>\n\n\n\n

That\u2019s where a POS platform and customer management system for omnichannel retail \u2013 like Retail Pro Prism<\/a> \u2013 comes in.<\/p>\n\n\n\n

As a hybrid from both the physical and digital worlds, they tie all channels together \u2013 functioning as a place for completing transactions, fulfilling purchases, building community, and encouraging discovery as well as being their own unique destinations.<\/p>\n\n\n\n

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Look What\u2019s Popping Up in Traditional Retail <\/a><\/p>\n<\/div><\/div>\n\n\n\n

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4 ways to use pop-ups\u2019 popularity to boost your brick & mortar strategy<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Pop-ups project a fun, trendy and intimate attitude to customers, and for retailers they can function as an integral part of an omnichannel strategy. Pop-up stores represent a temporary opportunity for shoppers to take advantage of something new that a … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":1675792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,50,187],"tags":[],"class_list":["post-1675753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialty-retail-industry-trends","category-retail-merchandising-and-marketing","category-unified-commerce"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t