Women are normally the ones known for having a love of shopping. However, recent research has found that when it comes to buying items and services from retailers through mobile devices, men are the ones who have a knack for it.<\/p>\n
Independent Retailer reports that a recent survey by market research firm uSamp found that male shoppers are significantly more likely to purchases products from their phones and tablets than females. Men bought more consumer electronics, digital content, office supplies and food and drinks with their mobile devices than women. The only category where women outpurchased men in terms of mcommerce was cosmetics. The survey also revealed that of overall shoppers, 45 percent of men are using their phones and tablets for mobile purchases, compared to 34 percent of women.<\/p>\n
However, when it comes to implementing systems that allow for mobile payment acceptance, retailers are still hesitant. Internet Retailer cites research by Forrester which discovered that many merchants are staying conservative with their mobile efforts for 2012. On the other hand, the report suggests that these businesses will soon begin integrating solutions to accept mobile payments from customers as the trend becomes more popular and widespread.<\/p>\n","protected":false},"excerpt":{"rendered":"
Women are normally the ones known for having a love of shopping. However, recent research has found that when it comes to buying items and services from retailers through mobile devices, men are the ones who have a knack for it. Continue reading