Offering excellent products and services is an effective strategy for increasing sales, but another approach that can bring retailers successful results is by providing personalized elements for customers, both in stores and online. This helps shoppers feel valued and appreciated, further increasing the chances they will purchase from those brands in the future.<\/p>\n
MultiChannel Merchant cites research from MyBuys and the e-tailing group, which found that 40 percent of consumers<\/a> surveyed said they are more likely to buy from retailers that offer personalized interactions through all of their available channels. Online advertisements and email marketing messages that are tailored to shoppers are the biggest drivers of repeat business, the study revealed. In addition, 60 percent of respondents stated they like personalized communications, as it gives them the chance to discover items they otherwise would not have come across, the source reports.<\/p>\n While personalized interactions seem easier to conduct over digital channels, such as email and mobile, they also need to be incorporated into store communications. Fortunately, more modern channels are helping boost this kind of engagement<\/a> at brick-and-mortar locations, according to Street Fight Magazine. Data garnered through digital methods can be used in stores when consumers visit these locations, allowing associates to make product recommendations based off of this information.<\/p>\n","protected":false},"excerpt":{"rendered":" Offering excellent products and services is an effective strategy for increasing sales, but another approach that can bring retailers successful results is by providing personalized elements for customers, both in stores and online. Continue reading