Retail merchants that are paying more than mere lip service to customer service are on the receiving end of more sales, according to a new report from ForeSee Results.<\/p>\n
The customer satisfaction analysis firm recently polled a number of consumers to see which retailers were doing the best job of meeting their shoppers' expectations. Amazon.com was the 2011 leader during the holiday shopping period, charting No. 1 with 88 points. Avon, JCPenney, QVC, Apple and VistaPrint were other leaders.<\/p>\n
At the other end of the spectrum, Overstock.com ranked as the worst at 72 points. Gap followed closely behind at 73 points.<\/p>\n
"Customer satisfaction is a leading indicator of consumer spending, and the bump in the Index is good news for online retailers," Larry Freed, president and CEO of ForeSee, said in a statement relayed by ABC. "Unemployment is down, consumer confidence is up, and holiday retail sales are up from last year."<\/p>\n
Retailers looking to capture more sales this year – particularly online – need to reconsider their customer service practices. Regardless of whether they are available through desktop computers, mobile devices or brick-and-mortar stores, they should have a flexible and easy-to-understand customer service regimen.<\/p>\n","protected":false},"excerpt":{"rendered":"
Retail merchants that are paying more than mere lip service to customer service are on the receiving end of more sales, according to a new report from ForeSee Results. Continue reading