Retailers are re-evaluating store operations to determine ways to improve sales and revenue. One sector many companies are focusing on is marketing.<\/p>\n
The holiday season proved to be particularly illustrative of this, as the average number of email campaigns delivered by retailers to customers reached an all-time high in 2011, according to a study from Responsys, which tracks more than 100 top retailers.<\/p>\n
Additionally, the research found that retailers sent subscribers an average of 177 promotional email campaigns – an increase of 16 percent over 2010. Furthermore, since 2008, this number has increased annually by 51 percent.<\/p>\n
"Email marketing continues to become more critical to holiday sales, with the average number of email campaigns sent to a recipient during November and December growing at 20 percent year-over-year, outpacing annual growth," said Chad White, research director at Responsys.<\/p>\n
Retailers can continue to innovate and improve their email marketing campaigns by integrating them with social media. Networking sites can be used to mine opinions and ideas for fine-tuning initiatives. <\/p>\n","protected":false},"excerpt":{"rendered":"
Retailers are re-evaluating store operations to determine ways to improve sales and revenue. Continue reading