Major retailer Target is taking action against an increasing trend occurring in its outlets that is troubling store operations: "showrooming."<\/p>\n
Showrooming occurs when shoppers go to brick-and-mortar retailers to research, try out or see a product in person, but then buy it online from a rival, often at a discounted price, the Wall Street Journal reports.<\/p>\n
In an effort to combat this shopping tactic, Target sent a letter to suppliers encouraging them to create products that would differentiate them from their competitors as well as joining with Target to match other retailers' prices.<\/p>\n
"Target has a long tradition of getting suppliers to provide exclusive products," the source explains. "It has teamed up for years with fashion designers to offer time-limited discount clothing collections, and it recently announced it will open a series of temporary boutiques featuring clothes, food and home furnishings from popular regional stores."<\/p>\n
Many retailers are opting for multichannel shopping as well as introducing new technologies and deals to encourage consumers to shop in-store rather than online.<\/p>\n","protected":false},"excerpt":{"rendered":"
Major retailer Target is taking action against an increasing trend occurring in its outlets that is troubling store operations: “showrooming.” Continue reading