In order for mobile commerce to be truly successful, consumers need to feel safe entering confidential data – such as their credit card and bank information – into their smartphones. However, this continues to be a key hindrance to the proliferation of the payment platform.<\/p>\n
A recent survey conducted by NetQin Mobile found that 73 percent of Americans were aware of security threats to smartphones. As a result, they fear their phones could be an easy way for criminals to gain access to private information. More than three-quarters of respondents (78 percent) were concerned a criminal would end up with their stolen phones.<\/p>\n
There are other issues as well, such as the ability of unwanted organizations or people monitoring consumer location.<\/p>\n
"Consumers also were concerned that they might be tracked via their smartphones," Internet Retailer notes, citing the report. "Ninety-five percent of respondents believe at least one entity can track their locations, though there is a variety of opinions about who that entity is."<\/p>\n
More than 91 million Americans own smartphone devices, according to comScore data, highlighting the potential mobile commerce audience.<\/p>\n","protected":false},"excerpt":{"rendered":"
In order for mobile commerce to be truly successful, consumers need to feel safe entering confidential data – such as their credit card and bank information – into their smartphones. Continue reading