Apple's iPad has already made its way into the hearts of many consumers, now the technology company is hoping to do the same with retailers. According to a recent report from Aruba Networks, approximately 56.2 percent of retail merchants plan to be using iPads to bolster their in-store efficiency.<\/p>\n
Associates using the tablet devices will be able to browse retail websites, sign customers up for loyalty programs and reward initiatives, perform point-of-sale software tasks and accomplish other key goals. The iPad isn't the only piece of Apple technology infiltrating retail outlets – 38.5 percent also plan to issue iPhones to associates in an effort to accomplish the same goals.<\/p>\n
"Today every other shopper walks into a store carrying a smartphone and increasingly using them for price comparison," Manish Rai, Aruba Networks' head of industry solutions, told Internet Retailer. "With an e-retailer with cheaper prices just a click away, bricks-and-mortar retailers are looking to differentiate in-store service to retain customers."<\/p>\n
Several retailers have already integrated iPads in some capacity. For example, Moosejaw Mountaineering began leveraging the devices to help shoppers locate items.<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple’s iPad has already made its way into the hearts of many consumers, now the technology company is hoping to do the same with retailers. Continue reading