{"id":902379,"date":"2013-06-06T10:19:58","date_gmt":"2013-06-06T17:19:58","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/06\/06\/brick-and-mortar-locations-still-thriving-within-retail-industry\/"},"modified":"2013-06-14T01:05:27","modified_gmt":"2013-06-14T08:05:27","slug":"brick-and-mortar-locations-still-thriving-within-retail-industry","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/06\/06\/brick-and-mortar-locations-still-thriving-within-retail-industry\/","title":{"rendered":"Brick-and-mortar locations still thriving within retail industry"},"content":{"rendered":"

When Internet shopping, quickly followed by mobile commerce, recently became popular among consumers, many professionals within the retail industry<\/a> feared that brick-and-mortar locations would be obsolete. However, that just isn't the case, as shoppers have shown that they still prefer to visit retail stores to browse for and buy merchandise. But if companies want to capture new business, they may want to consider incorporating several web-based options into their physical storefronts.<\/p>\n

CBX Strategist Crosby Remwick writes in an article for Chain Store Age that retail is all about convenience<\/a> – consumers want to quickly find their sought-after products in the most efficient means possible. And while the Internet and mobile devices do offer a large amount of convenience, brick-and-mortar locations still serve this purpose as well. Remwick explains that the role of stores is changing, as they are becoming more social thanks to the emergence of the web. Shoppers are letting merchants know what they want in-store, and many businesses are making the move to provide  these elements in order to boost retention and loyalty.<\/p>\n

But if retailers want to truly be successful, then they will have to focus on effectively overseeing both their stores and online platforms. Fortunately, with solutions such as retail management software<\/a>, companies can ensure that they are able to give customers what they are looking for across all channels and platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Internet shopping, quickly followed by mobile commerce, recently became popular among consumers, many professionals within the retail industry feared that brick-and-mortar locations would be obsolete. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":902380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-902379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialty-retail-management-and-operations"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t