Retailers currently not using Facebook's Connect feature, which enables users to log into ecommerce websites with their Facebook credentials, may want to rethink this omission. According to a new report from Sociable Labs, Americans who log into a retail site with their Facebook credentials are nine times more likely to share content than those who don't.<\/p>\n
Nisan Gabbay, CEO of Social Labs, notes how crucial this is for retail brands, explaining that each share essentially translates into free exposure for a business. Each time consumers share content, they are expressing their advocacy to friends or followers – that could be anywhere from 100 people to more than 1,000, depending on the user.<\/p>\n
"The big benefit of social log-ins is that it makes the social sharing experience that much easier and more compelling for the consumer," Gabbay told Internet Retailer.<\/p>\n
Considering the sheer number of Facebook users – upward of 800 million potential buyers worldwide – the social network has a substantial reach. Retail merchants need to make use of the site as a part of their marketing efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"
Retailers currently not using Facebook’s Connect feature, which enables users to log into ecommerce websites with their Facebook credentials, may want to rethink this omission. Continue reading