Retailers are increasingly looking to marketing options to set them apart from their competitors. However, a recent report suggests that companies may want to harness a more traditional strategy to boost their store operations.<\/p>\n
Consumers are increasingly augmenting their shopping and purchasing experiences with coupons and special offers, according to the 2012 NCH Coupon Facts report. The research found that approximately $470 billion of coupon value for consumer package goods was offered to U.S. consumers in 2011, MediaPost reports.<\/p>\n
Of the amounts offered, $4.6 billion in savings was realized by consumers, amounting to a 12.2 percent increase over 2010 and a 58.6 percent jump over 2006. Consumers used 3.5 billion coupons, an increase of 6.1 percent from 2010.<\/p>\n
Additionally, retailers embraced new delivery modes for coupons last year.<\/p>\n
"Digital coupons, as the newest media choice for marketers to reach consumers, grew with 11 percent more print at home and paperless offers distributed and tracked on NCH's database; yet, the total quantity of coupons in these growing formats doesn't yet exceed 1 percent of all coupons distributed in the U.S," MediaPost explains.<\/p>\n","protected":false},"excerpt":{"rendered":"
Retailers are increasingly looking to marketing options to set them apart from their competitors. Continue reading