More than ever successful retailers are finding it necessary to make their store operations multichannel, allowing consumers to access and contact them through a variety of mediums.<\/p>\n
However, according to a recent survey from rich media mobile and social merchandising provider Zmags, few retailers are prepared to deal with the growing number of computer tablet users.<\/p>\n
In their report "Mobile & Tablet e-Commerce: Is anyone really ready?", Zmags revealed that only one third of internet retailers have optimized their websites for tablet users, with most respondents saying they continue to rely on their PC-based layout for mobile users.<\/p>\n
"More than half of retailers have developed smartphone-specific offerings to provide key functionality for the smaller screen," the study reports. "While more than two-thirds of the retailers have developed iPhone apps, only half of that group offers the ability to purchase via the app."<\/p>\n
Retailers should ensure that tablets aren't the only mobile devices optimized for m-commerce. Websites should also be accessible and readable on smartphones' much smaller screens.<\/p>\n","protected":false},"excerpt":{"rendered":"
More than ever successful retailers are finding it necessary to make their store operations multichannel, allowing consumers to access and contact them through a variety of mediums. Continue reading