Further fueling retailer concerns, a new report from ClickIQ suggests approximately half of consumers who have shopped online in the past six months first went to brick-and-mortar stores to check out the product for themselves.<\/p>\n
The study found that 67 percent of consumers have shopped online recently. Nearly half – 46 percent – of this group said they had gone to physical stores and used them as a "show room" to check out a product before making the purchase on the web later.<\/p>\n
Walmart was the biggest victim, with 41 percent of these window shoppers heading to the retail chain's physical stores before buying online. Conversely, Amazon was the biggest gainer – 48 percent ended up making their final purchase on the etailer's website. A scant 15 percent ended up buying the product from Walmart.<\/p>\n
"When asked the drivers behind their decision to make the purchase online, the dominate reason was price at 87 percent," Retailing Today notes, citing the ClickIQ report.<\/p>\n
Retail merchants may be able to combat this behavior by adopting aggressive price-matching policies that encourage consumers to make purchases in-store instead of online.<\/p>\n","protected":false},"excerpt":{"rendered":"
Further fueling retailer concerns, a new report from ClickIQ suggests approximately half of consumers who have shopped online in the past six months first went to brick-and-mortar stores to check out the product for themselves. Continue reading