One of the easiest ways retail brands can lose customers is by making them wait forever during the shopping process. Whether they are waiting in line to make a purchase or are dealing with customer service, there are a number of ways to reduce hold times, Multichannel Merchant reports.<\/p>\n
First, retailers should consider giving their employees more power. While management should be involved with any big decision, forcing customers to wait because employees need a trivial override is inefficient.<\/p>\n
Second, merchants should develop a knowledge base that can be easily accessed by employees. This will reduce time spent waiting for managers to answer common or basic questions.<\/p>\n
Finally, the source suggests retailers should "have zero tolerance for agents who put customers on hold so they can chitchat with their neighbors."<\/p>\n
Many customers feel they already spend too long during the point-of-sale checkout process. By streamlining operations and making it quicker, retail brands are better able to keep their shoppers happy and encourage future visits.<\/p>\n","protected":false},"excerpt":{"rendered":"
One of the easiest ways retail brands can lose customers is by making them wait forever during the shopping process. Continue reading