While the jury is out whether social shopping will eventually become a popular form of ecommerce, that isn't stopping major retail brands for experimenting with the platform. According to a recent report from the E-Tailing Group, approximately half of retailers (51 percent) allow shoppers to browse goods from their Facebook pages.<\/p>\n
Moreover, 16 percent give their Facebook fans the ability to make purchases straight from their company pages. The rest link back to a traditional ecommerce website instead. However, the return on investment is not clear with these social shopping initiatives – many aren't seeing a strong payback on the money spent to develop these platforms.<\/p>\n
The key will lie in whether brands can convince shoppers to buy via their Facebook pages.<\/p>\n
"Retailers will follow the money and should results be forthcoming, you can certainly expect to find their participation to grow," E-Tailing Group's president Lauren Freedman told Internet Retailer.<\/p>\n
Facebook has upward of 850 million users. Whether retailers leverage the site for customer service or ecommerce, it can have a big impact on store operations when used correctly.<\/p>\n","protected":false},"excerpt":{"rendered":"
While the jury is out whether social shopping will eventually become a popular form of ecommerce, that isn’t stopping major retail brands for experimenting with the platform. Continue reading