Leveraging their success in NYC’s competitive retail space, OMG Jeans expanded their retail strategy to optimize
brand growth by introducing luxury sunglass stores intended to diversify the portfolio and expand their market reach. This addition was powered exclusively by Retail Pro Prism. The luxury sunglass market, is a niche with surprisingly little competition, and upon evaluating its market potential, OMG Jeans’ leadership decided to craft a standalone brand, Specs, committed to capturing market share within the sector along the East Coast. Specs bolstered its position by finalizing a deal to become an authorized reseller of Luxottica, Safilo and independent brands (Dita, Maui Jim ), which touts a portfolio of over 20 of the world’s most recognizable luxury eyewear brands, such as Ray-Ban, Coach, DKNY and Giorgio Armani.
The first Specs store opened in January 2014 to an encouraging market response, but with a few additional challenges as well. Although Specs’ leadership team was very familiar with Retail Pro, contractual obligations necessitated the new location were to be launched with Lightspeed as the retail management system. Not long after implementation, Specs encountered issues with Lightspeed’s inability to adapt to their business workflows. The decisions was made to transition the Specs locations to OMG’s proven retail management platform, Retail Pro. The change, leveraging several of the platform’s key attributes, in addition to the store operators’ familiarity with the software, positioned them to scale the brand rapidly.