Supertienda Morena

Supertienda Morena, a family-owned El Salvador retailer operating for over 55 years, is a store specializing in home goods, trade, and food industry. Its strategy is based on the premise that quality must be affordable. This remarkable principle has been Supertienda Morena’s driving force since its inception by the founder, who manages the central store. Today, the retailer operates three large locations and an online store, allowing Supertienda Morena to be there for their customers wherever and whenever their customers need them.

Over the last 10 years, Supertienda Morena has experienced significant growth and a constant evolution which has significantly contributed toward achieving the company’s main objective: "To provide a wide range of products for the customer and ensure a pleasant customer experience."

Challenge

• Manage inventory effectively and efficiently and have total visibility over the movement of each product in the stores
• Improve the customer experience with better engagement, better control over inventory to ensure customers find the products they need, and faster checkout at the point of sale
• Improve data visibility to get strategic information that contributes to making timely decisions

Solution

With the implementation of Retail Pro POS and retail management software, Supertienda Morena has achieved effective control over inventory management at each store. The ability to provide the right product at the right time empowered them to substantially improve the customer experience by increasing process efficiency during pre-sale and at the point of sale.

With expert support from their Retail Pro Business Partner, Grupo Ejje, Supertienda Morena is committed to improving results through the efficient use of Retail Pro POS and retail management software and the talented sales team that successfully implements every new retail initiative the company takes on.

Future Plans

Supertienda Morena has many strategic retail technology plans projected for implementation, thanks to the experience and knowledge of the company’s General Manager. Their next step is to develop a sustainable loyalty plan with the native loyalty module of Retail Pro. This will enable Supertienda Morena to know their customers’ purchase preferences better, so they can keep delivering the goods they want.

Supertienda Morena also plans to supply each sales associate with Retail Pro on a mobile device for better customer engagement, and to be able to complete the checkout process from the sales floor. With a strategy 100% focused on improving the customer experience, Supertienda Morena is placed at the forefront as a leader in its retail vertical.

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