A strong social media presence can drive up brand awareness and sales, but it's not as simple as having a Facebook page. You have to post more than just information about your business to build interest and attract Facebook users to "Like" your page. An Infosys study released at the beginning of the year, "Rethinking Retail," revealed that 89 percent of consumers who interact with brands on social media channels are influenced to make purchases by the connection.

So what can you do to garner positive attention from Facebook users?

Practical Ecommerce recommended posting original content as often as possible, which means avoiding sharing posts from others. Instead, you can look to outside sources for relevant videos, photos and articles that fit your target consumers. For instance, clothing retailers can share articles on the latest celebrity sightings, whereas athletic stores may want to focus on the latest in sports news.

While a good chunk of the content you publish should revolve around your brand, it's good to pepper these posts in with other engaging content. This will help your brand develop its own voice. Facebook users may see a clever photo or video on your page, follow your brand and then decide to make a purchase.