The global IoT in Retail Market is expected to grow from USD 14,280.0 Million in 2015 to USD 35,640.0 Million by 2020, at a compound annual growth rate (CAGR) of 20%, according to a new report on the Internet of … Continue reading
Retailers looking to personalize offerings can combine a GPS solution with a beacon geolocation technology. GPS is used to determine location, and when real-time data is unneeded. It’s more of a geo-targeting solution, and a good fit for when a … Continue reading
The challenge for retailers successfully implementing Internet of Things technology is in offering contextually relevant information to the consumer. Otherwise, the connectivity becomes noise and the merchant risks annoying the customer. Push technology, which often uses beacons to alert shoppers … Continue reading
Mobile technology is igniting a renaissance with brick-and-mortars. Brands are using mobile technology to engage customers in and outside the store as well as at multiple levels: national, regional, all the way down to the local level. Neighborhood … Continue reading
What’s new at the zoo? Data breaches. A credit card processing service last week acknowledged that a pattern of fraud had been identified on cards that had all been traced back to use at zoo gift shops. The malware was … Continue reading
The original intent of the mobile POS systems, mPOS, was to increase customers’ overall basket size. Because sales associates would be alarmed with tablets that could not only complete the checkout process but also make recommendations associated with the current … Continue reading
Firmly established in fashion-conscious cities in the UK, Kids Cavern, the high-end children’s wear retailer, has not just one set of customers to please, but two: the grown-up ones with wallet power and the little ones who will wear … Continue reading
In a competitive marketplace, retailers must provide a seamless shopping experience online, whether mobile or at home, and in stores – or risk losing sales By: Hazel Davis of Raconteur It’s one of the most popular retail buzzwords, yet only 29 … Continue reading
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