Retailers going omnichannel pass on tech benefits to customers

 

 
In-store customers account for 50% of all eCommerce activity, research by Salesforce found, so closing the online-offline gap is critical for customer experience.

In response, retailers pursuing omnichannel with Retail Pro are turning their technology gains into customer-facing conveniences for unified commerce that puts shoppers first.

Here are three ways you can pass on the benefits of full data visibility in Retail Pro to your customers.

 

1: Show store inventory availability online

 
79% of shoppers research products online before buying in stores. Analysts are calling the trend ROPO – Research Online, Purchase Offline.

With so many shoppers choosing this blended approach to shopping, you can use your inventory data in Retail Pro to give customers online visibility into a product’s availability at their local store and secure the sale.

 

2: Make personalized recommendations

 
Though personalized recommendations generate only 7% of online visits, they result in 26% of online conversions – well worth the effort.

You can analyze customer history data in Retail Pro to personalize your marketing with recommendations based on items they recently or frequently purchased.

Effective recommendations are those that complement what the shopper already purchased from you, rather than simply other iterations of items the shopper has already browsed or bought.

 

3: Blend channels into one holistic shopping experience

 
For on the go consumers, the real shopping is done on your website.

They see your store as a fulfillment center where they will try on or pick up what’s needed on their way to do other things.

Integrated ecommerce and store POS can help you create a streamlined experience for these busy shoppers: shoppers can plan ahead and fill up their online shopping cart, and then access it at your store POS to complete the purchase and get the goods.

 

Omnichannel at Kanmo Group

 

Kanmo Group took this kind of holistic approach to managing data with Retail Pro Prism.

"To truly benefit from our omnichannel strategy, Kanmo Group has to look beyond simply engaging customers through offline and online means. When you look at the customer behavior in Southeast Asia, you will see that shoppers love to fill up their basket online – but they still prefer to complete the purchase in physical stores," commented Bhavin Patel, Omnichannel Director of Kanmo Group. "We want to give our customers flexibility to collect and check out the ‘basket' they created by communicating with a salesperson or through the real-time Retail Pro Prism POS system."

 

Customers can fill up their shopping cart online. If they are in the area, they might choose to visit a nearby Justice store and complete their purchase there.

 

Going Omnichannel with Retail Pro Prism

 
Retailers pursuing omnichannel are taking on the monumental task of integrating all their data sources into a 360 degree view of their business.

With full integrability in the Retail Pro platform, omnichannel is becoming attainable reality rather than simply rhetoric.

Accurate, real-time communications in Retail Pro help you keep your inventory and customer information up to date across the entire business, so you can make better decisions from holistic, integrated business insights.

Whether you’re leveraging Retail Pro for your brand stores, ecommerce, kiosks, outlets, franchises, store-in-store, or pop-ups, Retail Pro is one solution for all your retail and helps you unify commerce in a way that puts shoppers first.

 

To see what it will take to unify commerce with Retail Pro Prism in your business, contact your Retail Pro Business Partner or request a demo today.

4 Ways to use POS data better with Retail Pro

 

 

More retailers today are recognizing value in the raw data they collect from every transaction and seeing the need to use it more strategically to create a unique customer experience that will boost their bottom line and keep customers coming back for more.

The challenge then becomes knowing which data to single out from the torrent of data you have available: which data should a retail company track which would give direction for marketing efforts and lead to more conversions and repeat sales? And how do you put that data to good use?

Here are 4 ways you can take advantage of data gathered in Retail Pro POS to personalize your customers’ experience and boost your bottom line.

 

1: Collect better data with user-defined fields

 

Relevant data is where data-driven profit begins, and user-defined fields in Retail Pro POS give you flexibility to add the fields for which you want to gather data.

You can start by collecting the basics, like customer names and emails, and put that to good use immediately to personalize your communications.

Or, get more detailed with information like skin tone when you’ve just helped them pick out the perfect face makeup, so your marketing team can make more tailored offers on items like lipstick or blush.

Plus, you can grow your bottom line more efficiently by reaching out to past and repeat customers. This is where collecting emails at the POS really makes a difference.

Retail Pro Prism’s scriptable XML/CSS user interface lets you collect the data you’re interested in to better understand your customers and reach them more effectively.

Because you can entirely reconstruct the POS workflow to reflect your operations, you can create a popup prompting the sales associate to ask the customer for this information, helping you increase the amount of data points you’ll have to analyze.

 

2: Upsell with customer management features

 

Upselling is easier than selling to a customer for the first time and can help a store’s revenue grow faster. It should make customers feel as though they are winning – not as if they are simply shelling out more money. And when they’re winning, you’re winning too.

A quick glance at a shopper’s purchase history (or all those customer details you’ve started collecting!) in Retail Pro can equip your sales associates with the information they need to determine what products your customer would find most interesting and relevant, and make the offer for an upsell when they’re in the store.

Make it clear why you deserve these customers’ business, and why you offer a better value proposition than competitors. Most importantly, let them know how they’ll profit too.

 

3: Report on and analyze all your data for deeper insight on what your customers want

Getting holistic, real-time data in the hands of key decision makers allows them to take immediate action and improve performance in your stores. And when you give customers what they want, they come back for more.

To help you maximize the value of your data, intuitive dashboards and clear graphic visuals in Retail Pro Reporting allow you to summarize performance, analyze results, and explore trends.

Plus, when you integrate all your data sources in Retail Pro Decisions – like data from your database, ERP, CRM, external statistics, Google Analytics, social media, and any other data to which you have access – you can better understand what happened, why, and what’s coming next.

 

4: Integrate POS data with your CRM and personalized marketing platform to build loyalty and boost sales

Analyzing transaction data as a whole, like what customers purchase from you, when and how often, can be more useful for your longer-term marketing efforts, to better segment your shoppers and create personalized email offers based on their purchase history.

Personalized marketing solutions like AppCard for Retail Pro use transactional data from Retail Pro to trigger behavioral-based campaigns and keep shoppers engaged with your store.

It can help identify brand advocates and nurture prospects with AI-driven, highly personalized offers that helps convert prospects to customers and turn customers into delighted customers.

Watch our recent webinar: How to Use Loyalty Data NOW to Boost Holiday Sales

By combining those data points, retailers can infer a level of interest and reach out accordingly. Remember, actions can speak louder than words.

 

Proactive retailers are constantly striving to increase visibility into exactly who their customers are, how they’re interacting with your stores, and what they want. And, with Retail Pro, you can collect and act on the data you need to drive more sales.

Want to see how you can put POS data to good use? Request your demo today >

3 Ways to Improve Your In-Store Experience with Retail Pro

 

 

How a customer experiences your brand when they visit your stores is a strong indicator as to whether they will become a repeat customer or leave you for competitors with better service.

Elements of customer experience range from baseline solid replenishment so customers get the products they want, all the way to the heights of experiential retail where they get to test your products in the store – and you can use Retail Pro capabilities to improve each phase.

Here are 3 ways to improve your store experiences with Retail Pro.

 

1. Give them the goods

 

First and foremost, shoppers come to you for products.

If you don’t have what they way, shoppers may go for brand alternatives in your store.

Or, they might choose an alternative retailer to meet the need you couldn’t.

We know your team is doing its best to keep shelves and racks stocked with the latest and the best, and Retail Pro can be a strong help in this area.

To help you minimize lost sales due to out of stocks, use replenishment capabilities in Retail Pro.

For every item in your inventory, you can set minimum and maximum quantities.

These quantities specify the minimum and maximum amounts you want to have on hand at any given time.

The Best Replenishment utility allows you to automatically create purchase orders or transfer orders to ensure you have enough stock in each store when your quantities are above or below these numbers.

You can define formulas for different stores, departments, vendors, or styles.

Formulas use sales history records to ensure you have enough stock on hand for the period of time defined by the formula.

The wizard tool in Retail Pro helps you set up formulas quickly and easily.

You can read more about this on the My Retail Pro user portal blog: Automate Inventory Replenishment with Retail Pro® Auto Utilities

 

2. Show customers they’re worth your time

 
When you have enough personnel on the sales floor and at the cash wrap, shoppers intuitively get the message that they are worth your time and staff investment.

You can train your sales staff to keep an eye on queue length and whip out Retail Pro POS on a tablet to open up additional check stands so you make sure your customers get a good last impression.

Another way you can show shoppers they’re worth your time is by training your team to actually take time with customers before they get to the POS.

If the Min/Max features failed you or you just sold the last pair of high rise skinny jeans in your customer’s size, your sales associate can use Retail Pro to see if your other locations have those jeans in stock and place an order from the mobile POS.

That way, you can do a stock transfer from another location and the customer can pick up those jeans at your store in a few days.

Or you can place the order from your online store and have it delivered to the customer at her home.
 

Lyn Evans

 

Retailer Lyn Evans created that kind of no-disappointment experience for their customers.

Every store is equipped with iPads that show their company website at all times to allow for cross-selling from other stores.

If a customer wants a certain style or color that is not available at their location, a store associate will save the sale by helping the customer place the order from the store’s iPad before they go.

A good customer experience starts with giving your customers what they need without friction or disappointment.

The next step up is to get to know individual customers so you can pinpoint what else they might need and want.

So, while your sales associate is looking up stock availability from Retail Pro on an iPad or iPod Touch (or any other mobile device), they can also look up the customer’s transaction history and make recommendations for cool sweaters or tees to complete their look.

It’s extra little steps like these that show your customers they’re worth your time, and they leave happy.

 

3. Get Creative

 

When you’ve got the basics of good inventory management and great customer service in place, you can devote mental energy to creating an immersive, interactive experience in your stores.

And Retail Pro is honored and humbled and grateful to be a part of what awesome retailers like you are doing in your stores.

 

Oakley

 

VP of Oakley Retail, Erik Searles, shared with Chain Store Age how Oakley is using technology to draw customers into the brand’s innovation.

Oakley uses digital technology and mobile devices to give customers a more active hand in creating a product personalized to their needs in its new in-store custom and prescription eyewear centers, which are launching in all Oakley stores.

The eyewear is built on the iPad and then right in front of the customer, ready to take home.

Oakley is also utilizing mobile POS to help customers via quick transactions on the spot, rather than having them finish an interaction with an Oakley expert and then go elsewhere to pay.

 

United Colors of Benetton

 

Global head of retail design at Benetton, Michele Trevisan, shared with Retail Focus how they’re infusing beauty and color into their retail experience – and how it’s facilitated by the use of modern technology.

“When we started the project, the brief was not just to do another flagship store; the idea was to create a brand amplifier, a place where the customers can become users of the brand’s philosophy, not just simple consumers. Therefore, we decided to use three drivers for the project: attract, explore and inspire.”

Inside the store, two digital applications were created with the intention to simplify the customer’s activity, reducing the waste of time.

The first one is the mobile payment system that, thanks to the use of WiFi tablets and mobile POS, allows an exclusive payment via mobile and card only, potentially everywhere in the store, reducing the time spent in a queue.

The second is represented by three digital interactive tables showcasing content on selected products, on Benetton brand initiatives and, thanks to the use of an integrated RFID antenna, they release technical information about the products that are placed on the table top.

 

Do something amazing

 
These are just three ways you can improve your customer experience with Retail Pro.

But retailers like you are creative, visionary people with many idea of how to improve your in-store experience.

Retail Pro is ready to go there with you.

Doing something amazing with your Retail Pro? Tell us about it!

Write in to newsletter@retailpro.com to share how you’ve been improving your customer experience.

Haven't experienced Retail Pro for yourself yet? Request a demo today.

 

 

 

Images: Oakley, United Colors of Benetton

 

 

Optimize retail management with Retail Pro and SAP Business One

 

experiential retail

 

Most retailers need an end-to-end retail management solution that provides them with centralized control and a real-time view of their operations for faster decision-making.

Successful retailers choose an all-in-one retail management system with robust backend software to run in tandem with great Point of Sale and store management.

With the smooth integration between Retail Pro® POS and store management software and SAP Business One® ERP software, you get:

  • End-to-end business automation
  • Complete operational visibility and control
  • Accurate real-time reporting and analytics
  • Access to critical data – anytime, anywhere

Discover how you can optimize retail management with Retail Pro and SAP Business One.

 

Learn More

 

Make lasting brand impressions at your mobile POS

 

experiential retail

 

As much as customer engagement strategy differs between brands, one thing is consistent across the board: the POS is still the one thing that never fails to bring sales associate and customer together.

And last impressions matter.

When speed is the goal, it’s critical to establish efficient workflows for your mobile POS that are tailored to your exact process, so you can minimize human error.

If customer data collection is important for your marketing strategy, giving associates a way to record data to your customer’s profile tactfully from the mobile POS screen is invaluable.

When showing customers your full collection on your mobile POS, having a stunning user interface that reflects your brand essence is powerful.

That’s why it’s critical to have mobile POS that you can fully configure to reflect your business needs.

The Retail Pro POS and retail management platform is written in HTML, so your IT team can tailor everything to match your workflows and branding, from the background image and customer data capture at the POS to user-defined touchscreen buttons.

And, with Retail Pro Software Assurance, you get a free lab environment so you can test every optimization before going live.

How would you optimise your UI with flexibility like this?

Roll up your sleeves and start optimizing.
Talk to a Retail Pro Business Partner today to see how.

 

Request a Demo

 

Get 360 degree visibility with end-to-end retail software

 

Blog-02

 

Getting a single, 360° view of your customers and stock performance from your retail POS is crucial and retailors are thinking through integration of mPOS with ePOS for greater flexibility and data unity.

On 2 – 3 May, visit us at RBTE stand H-150 to see how you can get GDPR-compliant, end-to-end integration of your mission-critical retail software to streamline your operations with Retail Pro, our service and support partners Pinnaca Retail Solutionsand Datascan Retail Solutions, and our solution partners Dedagroup Stealth Retail ERPBS Payone payments, and Pimble ecommerce and digital marketing.

 

mobile POS from Retail Pro

 

Retail Pro POS is a single, device-agnostic software that gives you robust functionality on both ePOS and mPOS – so you get integrated store data without sacrificing flexibility on the sales floor.

When used in conjunction with our expert local support and solutions partners, you get total visibility across your organization.

 

  • Grow your brand across regions and countries with localizations for any world language, currency, and tax structure
  • Automatically replenish and manage stock between locations for higher inventory turn
  • Complete transactions anywhere on the sales floor with mobile POS and flexible mobile and fixed payments systems from
  • Get creative and increase average customer spend with promotions that keep shoppers coming back
  • Save on hardware and training costs with user-friendly mobile POS available on Apple, Windows, or Android devices
  • Engage shoppers and upsell more effectively with access to customer history from the mobile POS

Book your RBTE appointment with us today to see how our end-to-end solution that will help you build a solid foundation for your omnichannel retail operations.

 

Book my RBTE meeting today

 

Seamless Middle East 2018 energized retail with omnichannel customer experience focus

 

 

Seamless Middle East 2018, was hosted last week at Dubai International Convention Centre, bringing together the industry’s leaders in commerce, fintech, retail and payments at the Middle East's most inspiring summit and technology exhibition.

H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior inaugurated the show, where over 350 global players and entrepreneurs showcased their latest products and solutions.

Technologies included the market’s top players in mobile POS, inventory management, mobile payments, and analytics, as well as digital marketing with omnichannel retailing, blockchain and AI.

 

IMG_8484

 

Speaker sessions featured discussion on Middle East retail’s current trends and key opportunities, including the latest technologies for creating seamless omnichannel customer experiences.

Consumer expectations for their shopping experiences have shifted significantly toward convenience – shopping with retailers on their own terms. So retailers are acting fast to adapt operations and adopt modern technologies that will help them launch their customers experience strategy innovations.

 

IMG_8474

 

One of the biggest retail players exhibiting at the show, Retail Pro International, showcased its globally proven and completely localized, flexible mobile and desktop POS and inventory management software.

Retail Pro International was joined by some of its expert support partners from Egypt, Saudi Arabia, and UAE – Inditech, Retail Technologies, Retail Information Systems, and Crystal Mind. Together with solutions partners Xretail omnichannel platform, Qwikcilver gift cards, and Darwin fashion retail planning, Retail Pro International made a strong case for the end-to-end retail offering.

 

IMG_8521

 

Darwin fashion retail planner

 

“We are pleased to have been serving serious retailers with the complete Retail Pro software platform, which is built on 30 years’ experience in specialty retail, and designed specifically for their needs,” commented Retail Pro International CEO, Kerry Lemos. “We know retail, and we specialize in it to help retailers achieve their operational and customer experience strategies. We have been partnering with retailers across the region for many years and are proud to say that the emergence of mobility and unified commerce in the Arab world is well supported by Retail Pro.”

 

IMG_8508

 

Today, 9000 special retailers – with over 450 based in the Middle East – use Retail Pro to improve efficiency in their store operations and add globally on-trend capabilities.

The POS software is adapted for local KPIs and market knowledge, making Retail Pro the go-to solution for top retailers in the Middle East.

 

unified commerce with Retail Pro

 

With Retail Pro, retailers can create consistent, impactful customer experiences and improve efficiency at every store, as well as:

  • Achieve seamless omnichannel operations by integrating all their retail technologies with Retail Pro, including SAP and other ERPs, loyalty, marketing, accounting, payments, and any other software
  • Streamline IT management with one single software for mPOS and fixed POS, available on the retailer’s choice of iOS, Windows, and Android mobile, laptop, and desktop devices
  • Easily manage complex tax scenarios, as Retail Pro software already comes equipped with customizable settings for VAT methods and over 15 years of proven track record of supporting VAT, sliding tax, and other complex taxation methods prevalent across the globe
  • Get actionable data with real-time visibility into sales performance at all levels of business, whether single brand or multiple-concept franchising models
  • Increase sales and customer loyalty by issuing and tracking fully-integrated gift cards, gift certificates and store credit across the entire chain
  • And much more

 

IMG_8479

 

“Middle East retail is quickly moving toward modernization, and top performers are choosing proven software to help them reach the next level – Retail Pro,” said Retail Pro International VP of EMEAA, Bevin Manian. “With our expert value-added resellers supporting retailers’ technology needs, Middle East retail is well-positioned to build their exact strategy and achieve growth.”

Enterprise retailers like Al-Haddad, Robinsons, Puma, Under Armour, MUJI, Pepe Jeans, and Adidas – to name a few – are all building their unique retail strategies on the robust Retail Pro platform.

 

See Retail Pro in action

Request your demo today >

How Touch Menus Can Help Enhance Your In-Store Customer Experience

 

Welcome to another All Things Retail webcast with Retail Pro!

With each webcast we focus on a specific topic all of us in retail need to address in our day-to-day business operations.

Together, we will look at how we can accomplish these things in Retail Pro.

You can watch our previous episodes on the Retail Pro International YouTube channel.

In this episode of the All Things Retail webcast, we will look at touch menus, another capability in Retail Pro.

Touch menus are programmable menu buttons which provide fast, one-touch item selection at the point of sale.

Many retailers can benefit from one-touch menu buttons.

Top retailers today are focusing heavily on creating a customer experience.

Touch menus could also be used for customer-facing initiatives like endless aisle and clienteling.

In the example in this episode of our webcast, the retailer added a café to his apparel shop.

This helped enhance his store concept and keep customers more meaningfully engaged.

Touch menus are especially effective for shop-in-shop concepts with limited inventory items, as in this coffee shop example.

They can help increase your transaction speed with easily navigable menus and lead to more efficient POS operations.

In addition, the point of sale using touch menus is the same software as is running in the rest of your store – Retail Pro.

That means the coffee shop barista can easily scan in any other item from your store inventory, giving customers a better experience at checkout.

Watch this episode of the All Things Retail webcast and email in to share how you use touch menus in your stores! newsletter@retailpro.com

 

Retailers at NRF agree: tech needs to solve real business challenges and improve the experience

 

At NRF 2018: Retail’s Big Show, retail IT leaders shared how they pushed past pitfalls in choosing or creating technologies for the business in a panel on digital transformation.

Scott Emmons of Neiman Marcus testified to greater progress once the Business Ops and IT teams became more intentional about collaboration in the ideation and planning phases.

“We had to break out of that [approach of] sitting around waiting for business to come up with lots of ideas that we couldn’t execute on,” Emmons said.

Cross-departmental communication between the business and IT teams opens the path to creating more efficient and effective solutions to bottlenecks and challenges faced on the sales floor.

Armed with a better internal understanding of needs, retailers can evaluate software solutions to find the best fit, whether an all-in-one solution or best of breed.

Some retailers are looking for a turnkey solution that will enable them to get the job done without much thought and customization.

Others are executing a more complex strategy or have unique business challenges and want best of breed solutions that will enable them to build out their exact strategy.

The ultimate consensus: tech needs to solve real business challenges, and the retail team needs to be clear on the challenges they’re trying to solve.

The more specific your challenge, the more tailored your software must be to meet that need – and the more you need to work closely with your technology partners. Retailers are making technology choices for the long term, choosing technology partners with expertise and flexibility to help them scale.

The Hershey Company’s Brian Kavanagh, senior director of insights driven performance and retail evolution, commented in an NRF session on the importance of tech companies understanding what is unique about each retailer’s brand proposition and how they approach the market.

This conversation made its way back onto the Expo floor, where technology providers, including yours truly, showcased their solutions and met with retailers to hear their needs.

 

 

The Retail Pro executive team

 

 

Retail Pro Prism has a customizable UI to help you show your brand.

 

 

[caption id="" align="aligncenter" width="720"] From left: Kevin Connor, Mike Bishop, Ket Venethongkham, Rick Fuentes, Kerry Lemos.[/caption]

 

Kavanagh reminded audiences of the bottom line for retail technology choices: sales.

“Enhancing the customer experience is important to physical retailers, but more important is converting foot traffic into sales,” he said.

One retail expert pointed out, “Of the 174 million shoppers over the five-day holiday period post-Thanksgiving, the omnichannel shopper spent, on average, $82 more than an online-only shopper and $49 more than an in-store only shopper.”

Findings from NRF’s Consumer View report, discussed in a panel featuring IBM, showed most shoppers (73% for stores, 54% for online) come with purchase intent toward a particular item, rather than just browsing. 58% ranked ease in getting what they need as their top factor for determining where to shop.

 

[caption id="" align="aligncenter" width="720"] Source: NRF[/caption]

 

Levi’s President James ‘JC’ Curleigh spoke to this culmination of technology, experience, and sales in his session at NRF:

Let’s be simple. In a world of difficult decisions picking out your favorite pair of jeans should not be one of them. We need to put you on a simplified course to either keep you in Levi’s or introduce you to Levi’s in a simple way. To deliver that simplicity, we have to take a level of sophistication – in our supply chain, in how we show up in retail, and in productivity solutions so we can continue create that simple frontside of your favorite pair of jeans but delivered in a more sophisticated way than ever before. Simple in the front, sophisticated in the back.

Retailers optimizing their technology to increase shopping convenience across channels are making progress in both customer experience and sales.

 

Experiential retail drives revenue & growth.
Build it with Retail Pro POS.

Learn more >

 

Outgrowing your POS? Go enterprise.

 

 

Jan 14 – 16 | NRF Booth #3375

Don't limit your options for growth with a POS that’s designed to handle just a handful of SKUs and stores.

Add webstores, brick and mortar stores, kiosks, pop-ups, shop-in-shops, and franchises domestically or abroad – all with Retail Pro POS.

On January 14 – 16, visit the Retail Pro executive team at NRF booth #3375 to see the POS and retail management software that gives you the flexibility you want and the robust capabilities you need to manage your stores more effectively and keep growing.

 

Book Now

 
 


 

Take Control of Inventory

 

For growing retailers, inventory management can be a labor-intensive bottleneck.

Streamline your pricing, promotions, margins, transfers, and operations with deep visibility and control over inventory.

 
Learn more >

 
 

Empower your IT team to optimize

 

 

Test your next strategy with a Retail Pro lab environment so you can launch with zero downtime, and empower your team with detailed training resources on the My Retail Pro portal – both included in your Retail Pro Software Assurance plan.
 

Learn more >

 

Don’t settle for one-size-fits-most

 

 

Tailor your Retail Pro user interface to create the exact workflow that makes sense for your business to increase efficiency and speed.

Infuse every screen, receipt, and product label with your branding.

 
Learn more >

 
 

Whatever your plans for change in 2018, we can help.
 

Talk to us at NRF to see how Retail Pro can help you keep improving your operations to drive revenue and growth.

 

Book Now