Recently Retail Pro International participated in a specialized event in Mexico for the Fashíon & Sports industries.
The goal was to infuse the market with insights on digital transformation processes accelerating companies around the world.
Speakers included top brands like Under Armour, Grupo Martí, Aldo Conti.
Technology experts Grupo Ambit and Retail Pro International also shared their experiences on marketing trends, omnichannel strategies, customer experience and best practices for better performance in ecommerce.
Retail Pro International CEO, Kerry Lemos, offered his vision on better customer experiences through unified commerce, emphasizing that retailers need to go beyond the omnichannel goal, expanding their tactics to maximize ROI with better data-driven store management.
The audience from different industries took notes from Lemos, who gave insights on improving operations and acting on shoppers' demands to respond quickly to industry change and increase profitability.
Under Armour shared their insights on improving brand performance and creating seamless shopping experiences across ecommerce sites and marketplaces.
The Aldo Conti brand shared its tactics and experiences during the "HotSale" period, a season akin to Cyber Monday, where thousands of companies in Mexico create huge discounts exclusively in ecommerce.
Grupo Martí, the leading retailer of sporting gear in Mexico, shared the story of how they began the journey toward digital transformation and its importance for the CEO’s strategic plans.
The sports retailer talked about breaking out of cloistered mind-sets and reallocating investments for future digital efforts.
Undoubtedly, events like this, hosted out by VTEX, are creating an increasingly powerful retail community that is changing the landscape toward unifying commerce in Mexico.