NRF 2022: Your shoppers have gone omnichannel. Have you?

Your team really stepped up to meet the sudden flux of online shopping during COVID.

Shoppers got the benefit of omnichannel purchasing, but retailers bore the brunt of making it happen – fast, and without actually integrating ecommerce and inventory management system data.

Two years into it though, many retailers are seeing their data disparities grow with an online presence that isn’t integrated to their in-store systems. And the disparities won’t end with COVID.

Streamline omnichannel store experiences with Retail Pro Prism

omnichannel POS - mobile and desktop POS are connected, have same vibrant pink to electric and turquoise blue with purples in the middle, a girl wearing sunglasses edited in same colors behind the POS

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  • Take control of omnichannel store operations with flexible Retail Pro Prism POS and retail management software.
  • Unify all your data sources with our accessible API for a complete picture of your shopper’s journey, activity, and preferences
  • Streamline operations needed to support your omnichannel retail environment for more efficient omnichannel operations
  • Act on customer insights from their activity with your brand at every touch point to deliver consistent, relevant omnichannel experiences

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How are you streamlining your omnichannel store experiences? Let's Talk. NRF2022 "RETAIL'S BIG SHOW" Booth #6210 Retail Pro white & blue logo TALK TO US AT NRF in a blue box green, blue and purple hexagonal shapes behind a woman holding a POS tablet smiling up towards the words.

NRF 2022: Meet stock availability expectations across channels with Retail Pro Prism

In the shopper’s mind, your website reflects your store, so they look online for stock availability.

Some may complete the purchase online, but others may want to see the products in store first or pick it up as one to-do item on a longer list.

Save your customers from the poor experience of showing up at your store with the website’s promise of having the product they need – only to find that you’re out of stock.

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Unify inventory information across channels with Retail Pro Prism

a sales woman viewing stock - inventory of a certain box of teas using a mobile POS tablet
  • See inventory in the warehouse, in transit, in the back room, or on the sales floor
  • Update in-store inventory counts online by integrating ecommerce with Retail Pro
  • Keep accurate inventory counts with integrated, affordable RIOT RFID for Retail Pro
  • Leverage in-stock items from your other locations to save every in-store sale

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NRF 2022: Simplifying the omnichannel purchase journey

Woman hands bag of various items of dishes to retailer. Beautiful woman shopping tableware in supermarket. Manager helps a costumer with returns

Omnichannel is about making it easy for customers to buy from you, get their products from you, and make returns.

A shopper’s purchase journey goes through multiple stages and retailers must think through the omnichannel experience at each phase.

  • PRODUCT RESEARCH PHASE How do the online and in-store experiences complement each other to help shoppers get a tangible feel for the products they’re exploring?
  • PRODUCT PURCHASE PHASE How can we best simplify the path to purchase to win more sales and avoid losing customers due to out of stocks or poor experiences?
  • PRODUCT FULFILLMENT PHASE What are cost-effective ways to get customers what they’ve ordered?
  • PRODUCT RETURN PHASE How can we streamline the omnichannel returns experience for shoppers?

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Streamline omnichannel orders & fulfillment with Retail Pro Prism

POS kiosk with orange/coral background featuring woman laying down wearing pearls and orange tinted sunglasses

Improve efficiency in operations needed to support your omnichannel retail environment for more efficient omnichannel operations.

  • Connect all points of purchase for efficient order management and fulfillment
  • Execute on BOPIS and curbside pickup with mobile POS
  • Keep accurate inventory counts with integrated, affordable RIOT RFID for Retail Pro
  • See inventory in the warehouse, in transit, in the back room, or on the sales floor

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NRF 2022: Connecting your physical and digital store experience

Building an omnichannel strategy brings up myriad details to think through:

  • Can customers see store stock availability online?
  • Do both e-commerce and in-store purchases score points for loyalty?
  • Can we tap into our inventory sold elsewhere for an in-store endless aisle?
  • What is the process for restocking returns from online purchases?
  • How will we handle picking and fulfillment for orders placed in-store?
  • How do we improve shopper experiences with what we’re learning from our data?

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Request your consultation now >


Retail Pro Prism: Platform POS & retail management technology

tablet and desktop POS

Take control of omnichannel store operations with flexible Retail Pro Prism POS and retail management software.

  • Get total data visibility across the enterprise worldwide
  • Centrally manage and regionally tailor all your subsidiaries and locations
  • Go global with localizations for any world language, currency, and tax structure
  • Dig into integrated POS & ERP data to get the right products to the right stores
  • Empower associates to get answers for customers with lookup and orders on mobile POS
  • Discover shopper insights with unified POS, ecommerce, website, and social media data
  • Act on insight with AI-powered personalized marketing and promotions
  • Get full POS functionality on the desktop or mobile device of your choice

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NRF 2022: Lux customers & the omnichannel experience

Attractive young woman luxury jewelry store clerc smiling talking to her customer trying on her ring that she ordered online for BOPIS.

Selling online is relatively new for luxury retail but is growing quickly as technologies have allowed retailers to reflect online the personalized service lux shoppers experience in-store.

Omnichannel strategies for luxury are considering continuity of in-store and online elements in a customer’s journey to draw on strengths from either channel for a more holistic, seamless experience.

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Read more about Lux customers & the omnichannel experience >

Clienteling with
customer profiles
Give your sales associates quick access to a customer’s profile and shopping history in Retail Pro Prism so they can be better informed when making recommendations.
Look up inventory at other store locations to see whether they have the particular size or color the customer wants with full inventory availability visible in Retail Pro POS.
Always say YES
Digital lookbook
Use inventory images in your Retail Pro mobile POS as an endless aisle lookbook to help your customer pick out and order items you don’t carry in store.
Tie your purchasing journey and communications together across channels by integrating all your customer-facing tools on the Retail Pro POS
software platform.
Unified experiences

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Unify commerce & streamline operations with Retail Pro

Ecommerce helped retailers get through a rough 2020. But sudden growth in digital operations also exacerbated the resource costs and inefficiencies of working with unintegrated inventory and customer data.

Retailers will need to evaluate their needs and gaps to determine the best way to unify data & operations across their organization.

Named top POS for mid-market retail by IHL Group, Retail Pro is the proven, globally localized platform to build omnichannel operations for today’s tough retail market.

Didn’t get to meet with us at #NRF2021? Request your consultation now >

POS and retail management platform

Connect all data in Retail Pro Prism for omnichannel visibility & total control over inventory, customers, orders, pricing, promotions, back office, & store operations.

  • Cut resource cost of manual data exchange with seamless integration
  • Connect all points of purchase for efficient order management & fulfillment
  • Spot trends & opportunities with the whole data picture: 1 unified view
  • Simplify path to purchase across channels for better CX

Deep reporting

Maximize your data’s value with operational reports, dimensional analytics, & KPI dashboards.

Powerful RFID

Increase stock accuracy to 98%+ & finish physical inventory in minutes with affordable RFID.

Business intelligence and visual analytics

Unify social media, sales, merchandise, & other data sources into 1 holistic view for intelligent insight.

AI-driven loyalty and personalized marketing

Leverage AI in marketing campaigns to understand & trigger your customers’ buying behavior.

Ready to unify commerce? Let’s start the conversation.

7 Data insights to shape your retail decisions post COVID-19

Finding opportunities in your business data with Retail Pro Decisions


Save your spot for the webinar time that’s most convenient for you!

Thursday, June 4 at 11am ET (ES) — Register here

Tuesday, June 9 at 3pm GT (EN) — Register here

Thursday, June 11 at 11am PT (EN) — Register here

PS: Can’t make it to the webinar? Register now to get the recording sent straight to your inbox!


COVID-19 forced retailers worldwide to pivot fast to survive this unprecedented and wholly unexpected market downturn.

From shifting to ecommerce-only and fast fulfillment strategies, to staying connected with customers during lockdowns, your ability to adapt and take assertive action is crucial for your business to survive.

Now more than ever retailers must turn to their data to monitor KPIs and get insights that will help you combat the ongoing effects COVID-19 will have on consumer mindsets and economies.

Join us in this webinar to see 7 insights you need to search out now from your data to help you shape your retail decisions post COVID-19 and position you to make the most of the shopping season remaining in 2020. 

Save your spot for this Retail Pro International and PA Latinoamericana webinar to hear:

  • Smart ways retailers have adapted to stay connected with customers and maintain retail operations
  • Why every retailer should reevaluate the extent & sources of data that drive their strategy for customer engagement and inventory management
  • How to monitor every KPI with data from your POS, ERP, CRM, e-Commerce, and other critical applications integrated in Retail Pro Decisions visual analytics software
  • What insights you need to glean from your data now to shape your decisions as you reopen and reconnect with shoppers for the remainder of 2020

NRF2020 recap: Insight for people-first retail

 

 

It is no small thing that this year’s NRF was called 2020 Vision.

The show shed light on retailer’s perspectives and trajectories for 2020 – and perhaps more significantly highlighted what deeper visibility into your data can and should lead to: understanding your customers.

 

 

The conversation continued in full length at the Retail Pro booth, where specialty retailers of all shapes and sizes came to see what’s new in Retail Pro Prism and how it is that every day, ordinary, unsexy technology like POS turned out to be one of the most helpful to retailers for seeing your customers more clearly.

 

Retail is about people

 

 

No matter the trend, retail is – and always should be – about the people.

NRF sessions highlighted the sober truth that with the flux of rapid business expansion and the advance of technologies used in and around the store, attention devoted to customers tends to get ebb and flow congruently, sometimes resulting in neglected shoppers.

But in the immediate past, retailers’ use of technology has returned to its senses and refocused on the improvement of shopper experiences.

 

 

For example, we see more long-standing retailers taking on Retail Pro Prism on mobile devices, so associates can spend more time interacting with shoppers on the sales floor.

Mobility breaks the mental mold of needing to stand behind a counter at all times and releases the power of more personal interactions. Your customers get personal attention; you get a person’s loyalty.

Alex Genov, Head of Customer Research for Zappos, commented at NRF 2020 Vision: Retail’s Big Show on what customer-centricity means to Zappos.

“I’ve been on a mission to basically tell businesses and companies to understand their customers as people. Not as shoppers, not as users, not as callers. And there’s a subtle difference,” said Genov. “It’s all great to look at big data and statistics, but without understanding individual customers…it’s very hard to build emotional and memorable experiences.”

Well said, Genov.

How you frame our thinking about the people who shop with you will impact the technology investments you find yourself willing to make.

 

Uncovering insight

 

 

How you view your customers, too, will impact what kind of data you’ll be after, and what you’re going to do with it, and as one presenter infamously quipped, YOU NEED CLEAN DATA.

Let’s make another claim that just as painfully obvious, and just as operationally challenging: to actually understand your customers, you need to understand how they are interacting with you at all your touchpoints, and you need to look at that data holistically.

The Retail Pro solution gives retailers a head start with the ability to integrate all data sources, including everything from your POS to your social media, to get the kind of holistic insight on your fans and customers that you need to deliver memorable experiences.

It’s great that Marketing is looking at who’s clicking on your emails and SMS offers and whether they follow through to make a purchase.

And it’s great that you retail GM is looking at product sell-through.

But who’s looking at both of those pictures to see what it says about the interplay between the individual and the whole?

There’s a lot to learn about the unique, individual customer by looking at them against the backdrop of the whole customer base, and unifying your data will go a long way toward getting you there.

PetSmart, for example, is funneling their data into a solution of AI with indoor location tech to better understand and cater to their customers.

“Maybe you’re walking into our services area and we can tell in real time whether you’re a services customer or not,” said Dave Caldwell, PetSmart’s vice president of IT service delivery, in their session. “If not, would it be appropriate notify an associate to approach you to ask if you’d like to learn about, say, grooming? Or suppose a known cat owner is browsing the puppy food aisle. That’s a customer who might benefit from a new puppy starter kit, so maybe an employee should suggest it.”

 

Captivating with creativity

 

 

Brands are evolving as much in technology as they are in concept.

Many of the sessions at NRF2020 reflected exuberantly retail renewed flair for the colorful, with pop up concepts and creative ways to build community with your brand.

As a browser-based solution, Retail Pro makes it easy to launch a new mobile POS for your one-month pop up in the heart of NYC or your traveling VIP events.

The creativity for community challenge was highlighted especially in a session with Rod Sides, Deloitte’s vice chairman and U.S. leader for retail, wholesale and distribution practice, and Kevin Plank, executive chairman and brand chief of Under Armour.

“The question for retailers is, how do we create that stickiness? How do we create community? How do we remain relevant in the lives of consumers? It’s about promise. It’s the promise of, ‘Here’s what my brand is all about.’ It’s about being able to connect with the consumer in a different way, and it’s about being able to deliver on that brand promise.”

Plank comments, “Today we’re in 60 countries representing about 10 miles of storefront, or 170 football fields. So, we’re alive and we’re thriving, but we stay aware that you’ve got to bring it to life every day.” Under Armour has some 1,200 stores, 300 of which opened last year, most in the Asia/Pacific region running the Retail Pro Prism software.

Didn’t get to see Retail Pro Prism at NRF this year? See it in action for yourself with a free demo.

 

 

Ecommerce Immersion: Retail Pro International and VTEX committed to grow the market in Fashion & Sports

 

 

Recently Retail Pro International participated in a specialized event in Mexico for the Fashíon & Sports industries.

The goal was to infuse the market with insights on digital transformation processes accelerating companies around the world.

 

 

Speakers included top brands like Under Armour, Grupo Martí, Aldo Conti.

Technology experts Grupo Ambit and Retail Pro International also shared their experiences on marketing trends, omnichannel strategies, customer experience and best practices for better performance in ecommerce.

Learn about unifying commerce with Retail Pro

 

 

Retail Pro International CEO, Kerry Lemos, offered his vision on better customer experiences through unified commerce, emphasizing that retailers need to go beyond the omnichannel goal, expanding their tactics to maximize ROI with better data-driven store management.

The audience from different industries took notes from Lemos, who gave insights on improving operations and acting on shoppers’ demands to respond quickly to industry change and increase profitability.

 

 

Under Armour shared their insights on improving brand performance and creating seamless shopping experiences across ecommerce sites and marketplaces.

The Aldo Conti brand shared its tactics and experiences during the “HotSale” period, a season akin to Cyber Monday, where thousands of companies in Mexico create huge discounts exclusively in ecommerce.

 

 

Grupo Martí, the leading retailer of sporting gear in Mexico, shared the story of how they began the journey toward digital transformation and its importance for the CEO’s strategic plans.

The sports retailer talked about breaking out of cloistered mind-sets and reallocating investments for future digital efforts.

Undoubtedly, events like this, hosted out by VTEX, are creating an increasingly powerful retail community that is changing the landscape toward unifying commerce in Mexico.

 

NRF 2019: Traditional retail needs more of this to delight customers

 

 

Note to retailers: Be willing to disrupt the ways you sell products to customers.

That was one of the key messages at the National Retail Federation Big Show 2019 in New York City earlier this month.

How can disruption work to a retailer’s advantage, when common sense says customers appreciate stability and a sense of continuity when shopping at their favorite stores?

Sometimes, familiarity breeds contempt, as the old saying goes.

Don’t be afraid to try something new, particularly if research backs up your instinct for change is correct.

Here are three ways retailers can use disruption to their advantage to delight the customer.

 

1: Be human

 
Many retailers have adopted technology that helps them respond more efficiently to business needs, but they should also be meeting customer needs effectively.

Break away from a technology for technology’s sake mindset.

Every store’s competitive advantage is its staff.

From founder to sales associate, those are the people who set the tone and the sale environment.

The customer wants to be uniquely known in a way that is meaningful to him or her, said Lindsey Roy, chief marketing officer of Hallmark Greetings, during her closing keynote for the NRF’s Student Program.

Customers are sensitive to a brand’s authenticity and they notice its in-person interactions as well as those through social media.

While technology can fulfill some vital company tasks such as inventory requests, point-of-sale needs and logistical information, providing a meaningful human contact is crucial to nurturing a customer connection.

Customers should feel as though a retailer values their business enough to provide an associate to assist when necessary.

 

2: Get physical

 
Brick and mortar stores are becoming important as a way for retailers to combine online and in-store experiences to engage meaningfully with today’s consumers.

Digital brands are now opening physical locations; offering an in-store experience is a key retail differentiator.

Despite some very convincing chatbots in the e-commerce world, shoppers enjoy the rush of adrenaline they feel when they find the just-right product in a physical store.

Even Amazon, the creator of the ultimate product recommendation engine, is acknowledging the importance of having a physical presence with its launch of Amazon 4-star retail stores.

So far, the Amazon 4-Star locations offer top-rated products, curated for each specific location.

They are designed with the “discovery shopper” in mind.

Encouraging that sense of wonder in shoppers strengthens the bond between retailer and customer and fundamentally promotes loyalty.

 

3: Use your data

 
Today’s retail needs technology, but it should largely be implemented to improve how associates interact with customers.

By collecting and aggregating customer information, stores can provide richer experiences for shoppers.

Retailers that don’t correctly identify customer pain points run the risk of rolling out expensive technology that doesn’t enhance the shopping experience.

Technology is not a substitute for the human touch.

A recent survey by PWC found the payoffs for valued, great experiences are significant: up to a 16% price premium on products and services, in addition to increased loyalty.

Artificial intelligence can gather data using chatbots, for instance, and then use that information to assist employees who are busy working to satisfy customers’ needs.