3 things are clear to retailers: Most of your sales come from existing customers. The best way to increase repeat sales is to focus on cultivating customer loyalty. Success for your loyalty marketing program depends critically on shopper enrollment. … Continue reading
How a customer experiences your brand when they visit your stores is a strong indicator as to whether they will become a repeat customer or leave you for competitors with better service. Elements of customer experience range from … Continue reading
Business Intelligence is high on the agendas of modern executives. At the 2014 Gartner Business Intelligence & Analytics Summit, Gartner Analyst Michael Smith reported that a survey of CEOs and Senior Business Executives in North America showed that their … Continue reading
Looking to improve inventory productivity and control? Retail Pro International and ManagementOne, the consulting brains behind Retail Pro Planning Open to Buy software, have joined forces to bring retailers a 3-part Retailer Success webinar series on principles and tactics that … Continue reading
The goal of experiential retail is to foster a sense of community in an entertaining setting. Examples of the experiential retail trend are the increase in outdoor malls referred to as “lifestyle centers” and the emerging trend of mixed-use lifestyle centers. Sadly, … Continue reading
Knowing and understanding customers is key for any retailer’s success. Successful businesses study their shoppers, learning what they like – which can be as important as figuring out what they don’t like – and using that information to help predict … Continue reading