Mobile technology can either be a bane or boon to merchants, depending on how they choose to utilize it. Tablets and smartphones are bringing new insight to retail business intelligence initiatives, but the results of these endeavors cause concern among leaders. The way in which consumers decide to purchase an item is transforming. 

From maintenance to optimization 
The rise of mobile commerce has changed the role of the CIO considerably. According to Infotech Lead, these professionals are working more as innovators and drivers as opposed to a maintenance crew. A major part of this transition involves looking for technological assets that can help businesses cater to consumers who often use their tablets and smartphones. However, CIOs should not disregard the manner in which these devices are being leveraged – many people are on social media websites or searching for items while in a store. 

The source noted the importance of integrating retail customer intelligence analysis with mobile technology. By setting up hardware and software throughout a brick-and-mortar store that monitors the network activity of visitors using smartphones or tablets, merchants can connect with customers by offering them deals through Facebook or other social media sites that apply to their shopping habits. This process can help retailers set up point of sale options that allow people to reserve items online that may be out of stock in-store. 

Setting up the next stage 
Tablets and smartphones aren't the only gadgets on retailers' minds. Mobile technology is quickly catching up with the popularity of desktop-based shopping, but what follows in its wake has intimidating features. The Guardian noted how Google Glass, Apple's anticipated iWatch and Facebook's acquisition of virtual reality headset developer Oculus Rift will have a profound impact on the retail industry. 

Aside from the obvious fact that these gadgets are sure to make the Internet's presence more ubiquitous, merchandisers will have to find a new way to conduct business. For example, Oculus Rift's technology could make e-commerce websites more interactive and look like the layout of a store. Customers may abandon the now popular practice of swiping their fingers to view another product and begin to walk in a virtual world in which they can turn a digital representation over in their hands. 

One thing's for certain – it's imperative for merchants to invest in POS software compatible with current and future shopping trends, no matter how technologically advanced they are.