To reach customers and make sales, retailers need to ensure their marketing strategies are effective and visible to their audience, and mobile technology may hold the key to a successful campaign. A recent study from Yes Lifecycle Marketing revealed that mobile retail marketing is quickly becoming the main focus for many merchants. 

In the last quarter of 2013, 100 retail executives responded to the survey, and many placed more emphasis on mobile marketing for 2014 than they did in 2013. Specifically, 13 percent said they planned to invest the majority of their marketing budgets into mobile in 2014, whereas only 3 percent allocated the most funds to mobile last year.

"The future emphasis on mobile, web and social demonstrates the consumer need for marketers to seamlessly integrate online and offline shopping experiences," Yes Lifecycle Marketing president Michael Fisher explained. "This move underscores retailers' commitment to marketing across all channels."

Social media is seeing more interest as well. The study found that 46 percent of retailers are planning to convert their social channels into point of sale options for their customers by 2018.

This entry was posted by Retail Pro on Friday, April 4th, 2014 at 6:52 am .