Customers associate tablet usage with retail innovation
While retailers aren't running out to replace traditional point-of-sale solutions with tablets and other mobile devices, these tools are affecting shoppers' perceptions. A new survey from AisleBuyer suggests consumers view retailers using tablets and mobile devices as being more advanced and innovative.
Approximately one-fifth of shoppers – 22 percent – have been to a retail store where associates use mobile devices instead of cash registers. Meanwhile, half of shoppers – 57 percent – think retailers using these tools instead of registers are more innovative than their competitors. Additionally, 64 percent of businesses noted store employees were more helpful when assisting customers if they had tablets.
"Equipped with a tablet, store employees can do much more than just help customers check out. Now, they can share product information, show video demos and suggest related products – making them a more valuable and profitable part of the in-store sale," AisleBuyer founder and CEO Andrew Paradise said.
Moreover, retailers will be able to improve store operations even more as tablet manufacturers continue to add new features to their devices.
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