Retailers are in the process of trying to get consumers offline and into stores, with many offering new services and radically changing the shopping experience to convince customers there is still a reason to head to brick-and-mortar locations.

For example, Kmart recently began offering a bill-pay service to shoppers who may want to take care of some other necessities before they shop. The service, offered from Fiserv, will enable Kmart customers to pay everything from utilities (electric and gas) to credit card statements, Retailing Today reports. This service will cost $1.50 or less per transaction and consumers have the option of using cash or PIN-based debit cards.

"We are continuously seeking convenient ways to help customers manage their personal finances. The debut of Kmart's in-store bill pay program does just that – it gives our customers access to a fast and convenient way to pay bills and manage their finances," said Keith Brand, vice president of alternative financial services for Kmart.

Macy's recently changed store operations as well to offer a more compelling experience. For example, the brand introduced a virtual concierge service that can make beauty product recommendations.