Indian retailers step up technology investments to provide better experience
As computers and other modern technologies become more mainstream in India, retailers are reacting and launching their own multichannel shopping experiences. Indian IT services firm Wipro believes the growth of ecommerce in the country will further drive retail growth, the Economic Times reports.
Srinivas Pallia, senior vice president for the Wipro business unit, explains that the proliferation of the web is enabling more shoppers to buy online. As a result, both domestic and international merchants are looking to integrate new solutions that improve store operations while also extending brands' presences to the web via ecommerce.
"Big retail houses are investing in technology solutions that integrates various channels, both offline and online," said Pallia.
"Digital natives are coming," he added.
In particular, technology and analytic software will be focus points of many Indian retailers as a means of delivering a better retail experience, one that will make shopping easier for customers but also more profitable for merchants.
Retail Pro's software solutions are being used by many merchants in India and the Middle East. One of our business partners in the global Retail Pro Community is even located in Bangalore, India.