Ecommerce, mobile becomes focus of retailers
As new forms of technology emerge, tasks that were once completed manually are now being done by mobile devices and computers. For this reason, many retailers are beginning to increase their efforts to implement solutions that allow them to accept payments, as consumers are increasingly going online and on their phones to purchase items.
According to a study by Forrester Research, more than half of the retailers surveyed said they will spend more this year on ecommerce technology than they did last year, reports Internet Retailer. Of the 56 percent who plan on buying new solutions, 18 percent said their spending will increase at least 20 percent from 2011. One of the main reasons for the boost in ecommerce systems among retailers was the requirement to support operations throughout websites, mobile applications and in-store POS systems, writes the source.
Ecommerce Times cites research by StatCounter which found that internet use on mobile devices has more than doubled since 2009. This could be a reason why many retailers are now focusing their efforts on implementing solutions that can accommodate shoppers who are using their smartphones and tablets to purchases items and goods from businesses.