Retailers must be willing to adopt technology
There may still be some retailers that have yet to implement new solutions for accommodating consumers using their smartphones and tablets to make purchases. However, the number is dwindling, as businesses are learning the importance of technology and how it can benefit operations.
"Technology is changing the way consumers shop and has the potential to provide a valuable lifeline to the retail sector," said Angus McCarey, U.K. retail director for eBay, as quoted by BizReport.
The website states that as technological devices continue to change not only the retail industry, but the world as a whole, it is only beneficial that retailers take steps to integrate these solutions into their daily methods and strategies. If they fail to do so, they could risk losing out to competition, which ultimately results in decreases in revenue as well as customer retention and loyalty.
Another aspect that retailers can take into consideration when making decisions about technology is the fact that it gives customers more control over their shopping experiences, states Judith McKenna, writing for Retail Week. While change can be daunting, these new devices are giving shopper what they want, and retailers can only stand to benefit from offering the solutions.
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