Although Cyber Monday started out as a way for American consumers to purchase items from large retailers online, it seems as though the internet shopping day is reaching both smaller retailers and foreign customers as well.

Throughout the country, many small businesses saw the benefits of Cyber Monday with boosts in revenue from internet purchases, reports the Lincoln Journal Star. The news source spoke with several merchants in the Lincoln, Nebraska, area that experienced an online sales boom during the shopping day. Many of these owners told the newspaper they were extremely pleased with the outcome of Cyber Monday, and they expect these strong purchasing trends to continue throughout the holiday season.

Consumers in other countries have heard about the online shopping day and are taking advantage of it by going on the web to buy items from American retailers, according to Business News Daily. This is great news for companies, as it only helps to increase their revenues. The source cites research by FiftyOne, which revealed that customers in more than 100 nations purchased products and gifts from U.S. businesses throughout the day.