Retail online marketing budgets increased for holiday season
Consumers are increasingly taking to the internet to purchase items and gifts for the holidays, and many retailers are trying to take advantage of this by dedicating more resources to online marketing.
Internet Retailer reports that a study by Bronto Software revealed that one-fifth of retailers are planning on significantly boosting their budgets for social media, mobile and email in the hope of attracting more shoppers to their websites this holiday season. As a result of this rise in web budgets, 42 percent of businesses stated they expect their holiday ecommerce sales will jump by at least 21 percent when compared to last year's totals. Just over 50 percent anticipate their internet purchasing amounts will increase by 11 percent or more, and 67 percent believe they will see some slight boosts in their retail sales.
These extra efforts for online holiday marketing should come as no surprise, as ClickZ reports that this year's Cyber Monday brought in a total of $1.46 billion worth of purchases for retailers, according to research by comScore. This large amount made the shopping day the biggest online spending day of all time.