For many retailers across the country, sales from holiday purchases are already up from last year's amounts during the same time, meaning that total sales for the season could very well pass those in 2011. This could be a result of the increasing consumer confidence and improving American economy.

According to The Selma Times-Journal, many local merchants in the Selma, Alabama, region are already seeing the benefits from a strong holiday shopping season. For the past few years, many of these merchants have been struggling through tough times as the recession took its toll on the economy. However, things are looking up in 2012, and businesses are pleased with the amount of customers that have been coming out to purchase gifts and other items.

"Last year was the worst year for us in 23 years," Frames 'n Things owner Kay Traylor told the news source. "But I have to say this year is an improvement from years past."

Citing research from the National Retail Federation, the Times-Journal reports that the average consumer is expected to spend approximately $749 on gifts, decor and other holiday items. Retailers in Selma, and other parts of the country, are sure to see the positive results of these findings, as shoppers are feeling more optimistic about their own personal financial conditions and the economy.