Consumers are increasingly using smartphones and tablets for a variety of daily tasks, and they are now starting to browse for and purchase items from retailers through the devices. This means that businesses may want to start thinking about offering mobile shopping options to accommodate the growing number of customers preferring the channel.

CMS Wire cites research from Latitude, which found that of the smartphone and tablet owners who have shopped using their devices, 63 percent stated they plan to do more over the coming years as the purchasing method becomes more prevalent. The most common place to use mobile devices for retail shopping is at home, but daily commutes also give consumers the time to browse and buy, the source notes.

So what can retailers do to ensure they are following the growing mobile trend? Mashable recommends that businesses promote the option within their mobile marketing, which will generate more attention about the offering. Making sure websites are mobile-optimized is another thing that companies need to do if they want to capitalize on the channel's growth.