How merchants can attract customers looking for retail therapy
Almost every merchant has seen customers come into their stores and visit their websites to partake in some retail therapy, hoping to stock up on products that will lift their spirits. Many businesses may want to focus on trying to attract some of these shoppers, who are forecasted to flood stores in the coming weeks.
According to a study by CouponCabin.com, 36 percent of consumers said they are more likely to shop during the winter months following the holiday season, as browsing for and purchasing retail products can be an instant mood booster. The research also revealed that more than one-quarter of shoppers (26 percent) stated that bad or cloudy weather has encouraged them to visit retail stores.
“Now that the holidays are over, gray skies have taken over and warmer days are months away, some consumers find shopping takes the edge off a dull mood,” said Jackie Warrick, senior savings adviser at CouponCabin.com.
So how can retailers draw in these customers into their stores? The Sun Sentinel writes that several businesses in southern Florida are offering giveaways and free items to attract consumers. Some of these discounts and specials usually require a certain purchase amount of other products, but some businesses are handing out merchandise in the hopes of boosting customer retention and loyalty.