Retailers looking to accommodate mobile consumers this year
The rise in use of smartphones, tablets and other mobile devices has steadily been gaining the attention of retailers over the past few years, as consumers are increasingly using these forms of technology to browse for and purchase products, both in stores and through websites. In 2013, the implementation of mobile shopping options is expected to become even more widespread throughout the retail industry.
1to1 Media writes that businesses that have not yet developed mobile strategies for accommodating device-carrying customers will begin to do so in 2013, as these options gives brands the ability to connect more with shoppers. The constant availability made possible by mobile gadgets means that retailers can reach out to consumers at anytime and from anyplace. The source also notes that companies that establish mobile practices are able to build more personal relationships with customers, as data gathered from the use of these devices can be used to improve upon marketing and service methods.
The revenue to be gained by offering mobile options may be all that is needed to get retailers to adopt mobile shopping options. Forbes reports that a study by Forrester Research revealed that retail sales made through mobile devices is expected to reach $31 billion by 2017.