Providing great customer service both in retail stores and online starts with understanding the needs, wants and issues of consumers. However, it doesn't stop there, as merchants can work to boost retention and loyalty by making interactions more personalized. This makes shoppers feel more valued and appreciated, further increasing the chances of making future purchases with a brand.

When it comes to ecommerce, creating personalized messages is one of the best ways to connect with customers and get them interested in retail products. To add more personal elements, BizReport recommends that businesses develop emails based on what shoppers are looking for, and this data can be gathered by simply asking individuals what their preferences are. In addition, the source explains that retailers should focus on engagement instead of promotional content, as this is an effective method for boosting personalization.

As for retail brick-and-mortar locations, offering personal aspects may seem more challenging, as sales associates are not able to memorize the names and faces of each shopper. However, with the help of solutions such as retail management software, companies can store and track information related to customers' past purchases. This information can be reviewed during checkout, giving retailers the chance to interact with individuals and find out their preferences pertaining to products and services.