When shoppers enter retail stores or log onto merchants' websites, they want to feel like their business is appreciated and valued. Companies have ways of providing this, perhaps through discounts and free offerings, among other strategies. But now, consumers are looking for personalized interactions and products to keep them loyal to brands.

Independent Retailer explains that shoppers want to connect with brands, and while businesses may provide the products individuals are looking for, it may not always be enough. To boost retention and loyalty, the source recommends that merchants look into offering options for consumers to have their names and other details put onto products. This approach can be used on a variety of merchandise, including jewelry, clothing, cutlery and other items.

"Consumers are drawn to things they can connect with and the first thing many people connect with is their name," Joe Pirrucello of The Name People told the source. "When customers see a product with their name on it, they establish an immediate relationship with that item."

Personalization shouldn't apply to only products, as QSR Web points out that shoppers want specialized attention during interactions with brands as well. Retailers can provide this by analyzing data about consumers and their past purchases to offer similar items.