People have them in their hands when they're walking down the street, relaxing at home, commuting on public transportation and in many other instances. Smartphones and tablets are taking the world by storm, and while they are mostly being utilized by individuals, businesses are also catching on to the benefits that the gadgets can provide for their operations.

For the retail industry, smartphones and tablets have been steadily making their way into storefronts and web platforms as shoppers are using the devices to browse for, compare and purchase products. Because of this, many merchants are adopting the technology in order to accommodate those patrons who prefer to use their gadgets for shopping. This is giving companies more opportunities to connect with consumers and even draw in new customers.

Signs point to significant smart device growth
Retailers can get an idea of how important smartphones and tablets are for consumers by just taking a look around – people have them everywhere. But there are also studies that support this trend, such as one conducted by the Pew Research Center's Internet & American Life Project. Internet Retailer reported that the research revealed that more than half of American adults (56 percent) currently own a smartphone. When it comes to tablets, the number isn't as big, but recent growth has been significant. The Pew Research Center found that 34 percent of U.S. adults own a tablet, which is more than the 18 percent figure seen in May 2012.

The source explained that younger adults are more likely to own and regularly use these devices than older Americans. On the other hand, every demographic group that Pew Research studied has boosted their smart device adoption in the past year.

Retailers encouraged to get gadgets
If consumers are increasingly using smartphones and tablets for their shopping purposes, then it only makes sense that merchants should make the move to implement the technology. Doing this will ensure that customers are able to use their gadgets at all times throughout their retail experiences, boosting satisfaction and retention.

Google is encouraging businesses to adopt smart devices into their operations, Phys.org reported. At a recent marketing conference, the tech giant presented findings from research it conducted which showed that if merchants don't make the move to incorporate the technology, they risk losing valuable customers, the source explained.