Every retailer knows that customers are what keep operations running. Without shoppers visiting their brick-and-mortar locations and logging onto their web platforms, merchants risk going out of business. To keep valuable patrons coming back, companies often have to improve upon their customer service methods, and fortunately, one such technology platform can help retailers do just that.

Merchant Warehouse's Genius Customer Engagement Platform is helping companies achieve their customer service improvement goals, and with a recent partnership between Merchant Warehouse and Retail Pro International, many specialty retail stores throughout the U.S. will be using the Genius technology to provide better experiences for their patrons.

So how can retailers use Genius to enhance their customer service strategies? Through a variety of ways, including being able to accept and process all payment forms, whether they are currently being used or are still in development. This is extremely beneficial for operations and boosting customer engagement, as mobile payments are quickly becoming popular among consumers, and retailers that are utilizing the Genius platform are able to conduct mobile transactions and can adapt to any mobile payment changes in the future. In addition, Genius gives merchants more capabilities beyond just payment processing. With the solution, businesses are able to effectively develop and manage loyalty initiatives, keep track of receipts and monitor clienteling systems, among other elements.