When in brick-and-mortar locations, retailers often engage shoppers through face-to-face interactions and in-store deals. Now, as individuals are increasingly taking to the Internet to browse for and purchase items from their favorite brands, merchants need to consider how they can provide exceptional experiences through the Web.

A recent study by UPS revealed that people are now preferring to reach out to merchants through online channels, THonline reported. To keep customers coming back, these companies need to consider developing a great online experience for patrons. The research found that seven out of 10 shoppers go to the Internet to find the products they want from their favorite retailers.

So just how can brands create great experiences for their shoppers that go online? CMS Wire suggested that companies ensure their employees are committed to providing effective service and are able to successfully resolve issues. In addition, the source noted that merchants should offer fast responses to customers who reach out through the Internet. This lets patrons know their issues are important and their business is valued. Retailers can also implement management software to keep track of problems and ensure improvements are made.