Technology has been changing the retail industry over the past few years in a good way – consumers are spending more time online, so merchants are now offering ecommerce platforms and mobile solutions to accommodate these shoppers. There are many digital aspects that are getting more focus this year as businesses look to expand their operations and bring in new customers.

Mashable reported that there are several new digital elements that are being invested in as merchants incorporate additional technology to better serve customers and boost sales. The source reported that brands are giving more attention to online customer service through live chat and quick email responses. Another digital tool merchants are using is personalization technology. Consumers want messages and other interactions tailored to their wants and needs, so businesses are adopting solutions that help them provide this.

Social media channels are getting more focus as well, the source noted. Brands are uploading videos, sending marketing messages and answering customer inquiries through these networks, and many are seeing positive results, Mashable explained.

These digital elements could help merchants boost their revenues and build solid customer bases. In addition, retail management software can help businesses oversee all of these aspects and more to spur success.