Attracting the greatest amount of online customers relies on a number of factors, from allowing easy product browsing to a readily understandable point of sale. The more transparency that ecommerce merchants offer into their pricing, discounts, shipping and payment options, the better the chance that they can win a sale based on those benefits. 

According to Internet Retailer, the home page of 37 of the Top 1000 online merchants feature price-matching policies. While Best Buy's offer is only visible through a bottom page banner ad, the No. 2 ranked Top 500 Guide online retailer, Staples, is using a pop-up overlay to attract viewers' attention. 

While many more retailers chose not to provide price matching, many are including free shipping options. Staples' own minimum purchase order dropped from $45 to $19.99 and it is joined by 622 other merchants from the Top 1000 list with a similar holiday offer. Of these, 255 will not charge for delivery regardless of the order's size, while the threshold for the remaining businesses averages out to a $94 order. 

But while any of these bargains may be the difference between completing a sale or not, they will only work if customers are aware of them. Drawing consumer attention to their existence is at least as important as the promotion itself.