Some retailers extending Cyber Monday sales
In just a few days, the biggest online sales day will be underway, and retailers will be offering the most considerable ecommerce discounts to their customers all year long. Cyber Monday will put merchants' ecommerce software to the test, and those deploying easy-to-use point of sale systems will be positioned to attract those consumers intent on taking advantage of convenience and simplicity.
Yet when midnight rolls around on Cyber Monday, the sales will not stop for some retailers. Sears and Kmart announced that their promotions will continue for 79 hours, starting at midnight Central Time on Dec. 1 and continuing until 11:59 p.m. CT on Dec. 3. Imran Jooma, executive vice president at Sears Holdings, stated that this offer is meant to give customers more access to deals during the shortened holiday shopping seasons.
With fewer days between Cyber Monday and Christmas this year, many retailers may need to improve their typical online and in-store operations to quickly move consumers through checkout and to handle what may be a considerable volume of customers shopping all at once.
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