Few merchants would deny the role that online sales play in the current retail environment, and all retailers should deploy powerful ecommerce software that can help them successfully reach customers regardless of their location or preferred shopping channel. 

Yet not all markets are created equal, and some customers are more comfortable buying products online than others. Based on recent findings from Ofcom, an independent regulator and competition authority for the U.K. communications industry, consumers in the United Kingdom are the most avid ecommerce shoppers in the world. They spend more on average for each purchase (£1,175 annually) and more often – 73 percent of U.K. respondents buy items online at least once a month, and nearly a quarter reported doing so every week. 

Understandably, U.K. consumers are also generally more trusting of online retailers, and they have faith that merchants will both accurately detail products and ship them within the expected period of time. 

While all merchants should prepare or upgrade their ecommerce offerings by implementing capable retail software that can manage inventory and provide seamless transaction across all channels, this move is even more critical in markets such as the U.K.