Online retail shifts to mobile content
Optimizing ecommerce software for mobile use will prove to be useful as mobile shopping grows more popular. A recent ShopVisible survey found that mobile traffic accounted for 30 percent of all online retail traffic in 2013, and this will likely remain a strong component of the retail experience.
To take advantage of this trend, retailers should ensure that their websites are designed to be viewed on mobile devices like smartphones and tablets. According to OuterBox, an ecommerce Web design company, 96 percent of smartphone users have looked up information on products with their devices, and another 65 percent have made at least one purchase a month using their smartphones. This makes it all the more important to ensure POS software is easy to use on mobile devices to encourage more of these purchases.
Having a mobile-optimized site is not all retailers can do to drive up online sales. Mobile advertising is another key area of focus. Gartner, Inc. recently predicted that the mobile ad industry will bring in $180 billion this year, increasing by nearly $5 billion from 2013. According to Business 2 Community, video ads for mobile devices will be a big part of this growth.
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