What Mobile 2.0 Means for the Omnichannel Retailer
Shopper expectations impact retailer tech choices
For progressive retailers in 2017, it’s clear that the brick and mortar and traditional POS aren’t going anywhere. Nonetheless, advances in mobile technology have created an expectation from today’s savvier smart phone shopper for an omnichannel experience.
Everything from local store inventory visibility, in store pickup, loyalty programs, and social media demonstrate how the instore retail experience is being redefined.
Mobile 2.0 then marks the evolution of mobile technology from an accessory to traditional sales channel to now the driving principle within retail sector.
Redefining the retail experience
Mobile 2.0 technology is redefining POS and the brick and mortar experience for the shopper.
To be competitive today requires retailers to meet customer expectation for how, when, and where they will transact with their business.
In the whitepaper Retailers: Welcome To The Mobile 2.0 Platform, we outline expectations of the modern shopper and how retailers are leveraging mobile 2.0 to provide them with an even greater omnichannel experience.
Learn more about the mobile 2.0 technology that is redefining the customer experience so your business can achieve a successful omnichannel retail strategy.