Retailers have a variety of operational tasks they face each day. This includes marketing products and services, keeping track of finances and managing employees, to name a few. There are strategies that merchants follow to effectively oversee all of these elements, and while some may rely on traditional or manual processes, the use of technology solutions can significantly boost businesses' efficiency and productivity. Systems such as retail management software, mobile POS and other devices gives companies additional tools for improving a variety of aspects. Another incentive for merchants to adopt these kinds of solutions is that consumers are increasingly using technology for shopping purposes, so to accommodate these customers, various implementations need to be made. If retailers fail to do this, they run the risk of losing consumers to competitors, ultimately driving down revenue.
Keeping doors open with technology
The Computer Business Review reports that research from Virgin Media Business revealed that incorporating technology into retail operations can not only improve businesses, but can even save them from closing their doors. The survey found that 88 percent of chief information officers believe that adopting new solutions and systems has boosted their companies, both in-stores and online.
"It's clear that retailers need to improve the shopping experience they're offering the customer – ensuring the online and in store experiences are seamless," Tony Grace, COO at Virgin Media Business, told the source. "Bringing online tools into the high street, such as virtual fitting rooms, and combining the sales channels will ultimately make for a richer and more engaging shopping experience. "
This means that for consumers wanting to pay with their mobile devices at brick-and-mortar locations, businesses should have mobile POS solutions in place to process transactions. However, adopting technology that is not needed can hurt merchants, so companies should determine what kind of systems their customers want, the source writes.
Unique retail technologies currently in use
There are several unique forms of technology that are currently being used by businesses and are proving successful, reports Retail Info Systems. Touch-based devices, such as screens, holographic systems and transparent LCDs are bringing in futuristic elements into brick-and-mortar locations. This in turn is helping to draw in customers. In addition, captive portal and passive analytics allow merchants to analyze shoppers' behaviors in-stores and then offer them discounts, dispatch associates to answer questions and provide personalized interactions, the source writes.
This entry was posted by Retail Pro on Thursday, March 7th, 2013 at 5:26 am
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