POS App Gets It Right
Customers want easy ways to shop for routine items – those products they use daily, that are staples of their homes or workplaces.
For these types of purchases, ease of doing business is extremely important. No one wants to stand in line for a bottle of shampoo after a long day of work and an evening of household chores ahead.
Being respectful of customers’ time is a big part of creating great shopping experiences for customers.
While an exciting store design and atmosphere can lure customers, execution excellence – clerks who are quick to respond, cashiers who are fast and accurate, associates who will efficiently check stock — provides the foundation for any responsive business.
A familiar neighborhood retail recently launched a point-of-sale mobile solution aimed at creating a more convenient customer experience.
CVS Health’s core competency is in personal staples: everything from toothpaste to stationary to prescription meds. But its new app illustrates how selling any product, whether it’s luxury or commodity, can put customer needs front and center.
CVS Pay is a new, end-to-end mobile payment solution that integrates payment, prescription pickup, and its ExtraCare loyalty program, and is part of the CVS Pharmacy mobile app.
Here’s how it works:
- CVS customers can combine multiple steps into one scan.
- Customers can refill, manage multiple prescriptions and get alerts when prescriptions are ready, all within the app.
- They then pick up and pay using a single barcode.
- Their ExtraCare card can be linked as well, so at checkout all ExtraCare deals will be processed.
“We’ve been excited by the level of customer adoption of these digital solutions, and we will continue our quick pace of innovation and deployment to make our customers’ health care experience even easier,” said Brian Tilzer, SVP and chief digital officer, CVS Health in a press release.
When an app eases a shopping pain point, it will be a success.
Too often, retail apps feel like an “add on” — something more for the consumer to do, without an evident value proposition for the consumer. CVS Pay is integrated into the customers’ shopping experience, which makes it a natural fit rather than an appendage.
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