NRF 2022: Lux customers & the omnichannel experience
Selling online is relatively new for luxury retail but is growing quickly as technologies have allowed retailers to reflect online the personalized service lux shoppers experience in-store.
Omnichannel strategies for luxury are considering continuity of in-store and online elements in a customer’s journey to draw on strengths from either channel for a more holistic, seamless experience.
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|Give your sales associates quick access to a customer’s profile and shopping history in Retail Pro Prism so they can be better informed when making recommendations.|
|Look up inventory at other store locations to see whether they have the particular size or color the customer wants with full inventory availability visible in Retail Pro POS.|
|Use inventory images in your Retail Pro mobile POS as an endless aisle lookbook to help your customer pick out and order items you don’t carry in store.|
Tie your purchasing journey and communications together across channels by integrating all your customer-facing tools on the Retail Pro POS